Head of Media, Self Care (Fixed Term)

Head of Media, Self Care (Fixed Term)

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of Media US

Location:

North America, United States, New Jersey, Summit

Work Location:

Fully Remote

What you will do

The Head of Integrated Media, Self Care will lead the development and execution of integrated media strategies across Kenvue’s Self Care portfolio, including brands such as TYLENOL®, MOTRIN®, SUDAFED®, LACTAID®, PEPCID®, IMODIUM®, ZYRTEC®, BENADRYL®, ZARBEE’S®, LISTERINE®, BAND-AID®, NEOSPORIN®, VISINE®, and DESITIN®. This role will ensure media strategies are fully aligned to brand priorities and deliver seamless, consumer-centric experiences across all touchpoints to drive category growth.

This is a Fixed Term role and we are currently anticipating an initial engagement of approximately six months.

Key Responsibilities

• Lead the development of integrated media plans that support brand and category strategies, ensuring cohesive and consistent communications across paid, owned, and earned channels
• Partner closely with Brand, eCommerce, and Customer Development teams as well as with our agency partner to translate business priorities into full-funnel media strategies that drive reach, engagement, and conversion
• Drive best-in-class media planning and execution across channels (including digital, social, search, retail media, and traditional), ensuring alignment across consumer touchpoint
• Bring thought leadership to advance innovative, breakthrough media strategies that differentiate Kenvue’s Self Care brands and strengthen their leadership position within highly competitive categories
• Collaborate with media agencies and external partners to deliver high-quality execution, while continuously enhancing capabilities, tools, and ways of working
• Leverage data, analytics, and consumer insights to inform media strategy, optimize performance, and improve return on investment across campaigns
• Identify and pilot new media opportunities, formats, and technologies to enhance effectiveness and accelerate learning across the portfolio
• Support investment planning and budget allocation across brands, ensuring optimal deployment of media spend aligned to business priorities and performance goals
• Serve as a key connector across functions, ensuring alignment between brand strategy, media strategy, and commercial objectives
• Lead and develop a high-performing team, fostering strong capabilities in integrated media planning, performance analytics, and execution excellence

What we are looking for

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 12–15 years of experience in integrated media, digital marketing, media strategy, or related roles
• Proven experience developing and executing integrated media plans across multiple channels, with a strong understanding of full-funnel media strategy
• Demonstrated ability to translate brand and commercial objectives into impactful media strategies that drive measurable business outcomes
• Strong understanding of the evolving media landscape, including digital, social, search, and retail media channels
• Experience working in a matrixed organization, with the ability to collaborate cross-functionally and influence stakeholders across Brand, eCommerce, and Commercial teams
• Analytical mindset, with experience leveraging data and insights to optimize media performance and inform decision-making
• Experience managing media budgets and optimizing investment across channels based on performance and business priorities
• People leadership experience, with the ability to develop and coach team members and foster a collaborative, high-performance culture
• Strong communication and storytelling capabilities, with the ability to clearly articulate media strategies and performance insights to senior stakeholders

Desired Qualifications

• Experience within CPG, consumer health, or highly regulated categories with complex consumer journeys
• Deep understanding of consumer behavior and media consumption trends within Self Care and wellness categories
• Experience working within an agency model and managing external partners to deliver integrated media strategies
• Familiarity with advanced measurement approaches, attribution models, and emerging media technologies
• Proven ability to bring innovative thinking and challenge the status quo to elevate media effectiveness
• Ability to operate effectively in a fast-paced, evolving environment and lead through ambiguity
• Passion for building strong brands and delivering meaningful consumer connections through media

What’s in it for you

$190,825.00 - $269,400.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.