PPC Specialist

Who we are

We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise across 22 countries – and with over 2,800 bright minds, we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

As our PPC Specialist, you’ll play a key part manage and optimise performance-driven campaigns across major PPC platforms. This role requires strong technical expertise, a data-driven mindset, and a deep understanding of compliance, tracking, and ROI optimisation in regulated environments. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

• Plan, execute, and optimise PPC campaigns across:

  • Google Ads (Search, Display, UAC)

  • YouTube Ads

  • Apple Search Ads (ASA)

  • Other relevant PPC channels as required

• Drive ROI-focused performance, including budget management, bid strategies, and scaling decisions

• Implement and maintain accurate conversion tracking, attribution, and measurement frameworks

• Ensure campaigns meet platform policies and iGaming regulatory compliance requirements across regions

• Conduct keyword research, audience segmentation, and ad copy testing

• Analyse performance data to identify optimisation opportunities and growth levers

• Produce regular performance reports and actionable insights for stakeholders

• Collaborate with creative, analytics, and compliance teams to support campaign success

• Stay current with platform updates, industry trends, and changes affecting iGaming advertising

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas

• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals

• Strong organisational skills and the ability to manage multiple projects without dropping the ball

• Exceptional attention to detail and a commitment to high‑quality work

• Adaptability – you stay sharp, productive and positive in fast‑moving environments

• Proven experience as a PPC Specialist or Performance Marketer

• iGaming industry experience is essential

• Strong hands-on experience with Google Ads, including Search, UAC, and YouTube

• Experience managing Apple Search Ads (ASA)

• Solid understanding of tracking, attribution models, and campaign analytics

• Strong analytical skills with the ability to interpret performance data and optimise for ROI

• Familiarity with platform policies, compliance requirements, and restricted advertising verticals

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends

• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations

• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards

• Experience in developing and executing customer retention strategies

• Experience scaling high-volume or multi-market iGaming campaigns

• Familiarity with tools such as Google Tag Manager, GA4, or MMPs (AppsFlyer, Adjust, etc.)

• Exposure to international markets and localisation strategies

• Experience working in fast-paced, performance-led environments

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability

• Ownership and accountability

• Initiating action

• Resilience

• Team orientation

• Integrity

• Innovation

What you’ll get back

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.

• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.

• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.

• Life Insurance

• Private Healthcare

• Leadership Training

• Keren Hishtalmut (Education/Study Fund)

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.