Sr. Director, Content - Flag Football

Description

The Sr. Director, Content – Flag Football will lead the development and execution of the content strategy for Flag Football, building a compelling and differentiated voice for a new professional sports property. This leader will oversee content across all owned and operated platforms, external social and digital channels, editorial programming, short-form and long-form storytelling, and strategic content partnerships.

Working cross-functionally with Marketing, Communications, Partnerships, Broadcast, Product, and League Operations, this individual will establish a consistent narrative that drives fan awareness, engagement, and affinity leading into launch and beyond. The role requires a strategic thinker and hands-on content leader who can shape vision, create meaningful stories, build content ecosystems, and measure performance across all channels.

Responsibilities: 

Content Strategy & Editorial Leadership

• Define and execute the content vision, strategy, and editorial direction for Pro Flag, shaping how the league engages and grows its audience across all digital platforms
• Establish the league's voice, storytelling framework, and content pillars to create a distinct and compelling fan experience
• Ensure a cohesive narrative is consistently represented across owned, operated, and external channels 

Content Development & Distribution

• Lead the creation, production, and distribution of short-form, long-form, editorial, video, and social content across all fan-facing platforms
• Oversee content planning and execution across owned and operated channels, including the website, app, and other digital properties, as well as external platforms such as Instagram, TikTok, YouTube, X, Facebook, and emerging social channels
• Build and maintain an integrated content calendar aligned with key business initiatives, league milestones, competitions, and launch plans 

Partnerships & Cross-Functional Integration

• Build a consistent, integrated narrative across league, athlete, sponsor, media, and broadcast touchpoints
• Partner closely with Marketing, Communications, Partnerships, Product, Broadcast, and League leadership to ensure content supports strategic business objectives
• Lead relationships with agencies, production companies, creators, influencers, media partners, and other external collaborators to expand reach and elevate storytelling 

Audience Growth & Performance

• Develop audience growth strategies that drive awareness, engagement, and fan affinity across all content channels
• Establish success metrics, reporting frameworks, and performance benchmarks to measure content effectiveness and business impact
• Leverage audience insights, platform analytics, and market trends to continuously refine strategy and optimize performance 

Team Leadership

• Build, lead, and inspire a high-performing content function capable of delivering best-in-class storytelling across multiple platforms and formats
• Foster a culture of creativity, collaboration, accountability, and innovation while managing internal teams and external partners

Requirements

• 12+ years of experience in content, digital media, social media, editorial, or brand storytelling roles
• Significant experience within sports, media, entertainment, or other live-event driven environments
• Demonstrated success building and executing multi-channel content strategies for high-profile brands, leagues, teams, or media properties
• Deep expertise across social media platforms, digital content ecosystems, audience development, and content distribution
• Experience leading editorial and content production efforts, including both short-form and long-form storytelling
• Proven ability to collaborate and influence cross-functional stakeholders and senior executives
• Experience managing external agencies, production partners, creators, influencers, and vendors
• Strong understanding of content analytics, reporting, and performance measurement

Preferred:

• Experience launching or scaling a new sports property, media brand, or consumer-facing platform
• Professional sports league, team, broadcaster, streaming platform, or sports media experience
• Experience developing athlete-focused storytelling strategies and creator partnerships
• Strong understanding of sponsorship integration, branded content, and partner marketing
• Experience overseeing content teams and agency partnerships in fast-paced, high-growth environments

You’ll be successful if:

• You can build a content strategy from scratch and translate vision into execution.
• You understand how to create compelling stories that drive awareness, fandom, and engagement.
• You can seamlessly connect content efforts across league, athlete, sponsor, broadcast, and media partners.
• You balance strategic thinking with hands-on execution and creative problem-solving.
• You use audience insights and performance data to continuously evolve content strategy.
• You thrive in a startup environment and are energized by building something new.

Benefits:

• Equity ownership opportunities to allow employees to share in the company’s growth
• Unlimited discretionary time off along with 15 paid holidays per year 
• Comprehensive health insurance options, including a 100% contribution Employee coverage option
• Additional employee and family insurance coverage options with company contribution, including dental and vision
• FSA, HSA and DCHSA opportunities including contribution matches
• Retirement options including traditional 401(k) and Roth IRA plans

*Benefits are subject to change at the company’s discretion.

TMRW Sports is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.

TMRW Sports expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.

About TMRW Sports: (pronounced “tomorrow sports”)

TMRW Sports is focused on building modern approaches in sports, media, and entertainment. By creating new leagues for a new age, TMRW Sports, in partnership with established leagues like the NFL, PGA TOUR and LPGA, is forging pathways and experiences for new generations of fans. TMRW Sports’ first project, TGL presented by SoFi, is a primetime team golf league in partnership with the PGA TOUR reaching 152 territories worldwide and described as a “high-energy arena spectacle” by Vanity Fair, “pure entertainment” by GQ, and “golf’s boldest new venture” by Fast Company. Launching this fall, WTGL will feature teams of the world’s best women golfers in partnership with the LPGA. TMRW Sports is also developing men’s and women’s professional flag football leagues in partnership with the National Football League and 32 Equity, the NFL’s collective investment vehicle. Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is supported by an influential and diverse investor group of athletes, celebrities and business leaders from the worlds