- Location
- Florham Park - New Jersey - United States
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Experience
- 8+ years
- Source
- Lever
Description
The Senior Brand Marketing Manager leads the development, activation, and governance of brand initiatives that strengthen awareness, consistency, and perception across channels. This role owns the brand narrative and strategy, drive campaigns that build awareness and affinity, and ensure consistency in how we show up in the market. This role helps shape the company’s brand architecture and brand naming approach—ensuring the master brand, sub-brands, products, solutions, programs,
campaigns, and partner offerings are expressed and branded in a clear, cohesive, and customer- relevant way.
The role works cross-functionally with creative, communications, portfolio marketing and additional marketing teams from media, to events, to digital, etc. to translate business objectives into compelling brand experiences.