Manager, Global Events

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
 
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
 
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Job Description:

We are looking for an experienced and highly organised Manager, Global Events to join our growing Global Events team, based in North America. This role will play a key part in delivering our global events strategy, with a particular focus on major industry trade shows and conferences across North America. The ideal candidate will have hands-on experience managing complex, high-profile events such as Black Hat, RSA Conference (RSAC), AWS re, NVIDIA GTC, or similar large-scale events. Alongside major trade shows, you will support and lead a portfolio of Tier 1 internal and external events, working closely with marketing, sales, leadership, partners, customers, and external agencies to deliver impactful experiences that support business objectives.  This is a hands-on role for someone who thrives in a fast-paced environment, is comfortable managing multiple stakeholders and suppliers, and understands how to turn an event strategy into an exceptional on-the-ground experience.

Key Responsibilities:

Major Trade Shows & Conferences

• Lead the planning and execution of major industry trade shows and conferences across North America.

• Manage end-to-end event delivery, from initial planning and budgeting through to execution, measurement, and post-event analysis.

• Coordinate all key event components including booth/stand builds, sponsorships, speaking opportunities, meeting programmes, customer experiences, hospitality, branding, signage, technology, staffing, and logistics.

• Work closely with sales and marketing teams to ensure events generate meaningful engagement, pipeline, customer relationships, and brand awareness.

• Manage relationships with event organisers, venues, production companies, agencies, suppliers, and strategic partners.

• Oversee event budgets, contracts, timelines, purchase orders, and supplier deliverables.

• Ensure a consistent and high-quality brand experience across all major events.

• Identify opportunities to maximise event investment through sponsorships, partnerships, content, meetings, customer programmes, and experiential activations.

Tier 1 Internal & External Events

• Support the planning and delivery of Tier 1 internal and external events, including executive events, customer events, partner programmes, leadership meetings, employee experiences, and strategic corporate events.

• Work cross-functionally with internal stakeholders to define event objectives, audiences, messaging, and success measures.

• Develop and manage detailed project plans, timelines, run-of-show documents, budgets, and operational checklists.

• Coordinate executive and VIP participation, ensuring a seamless experience before, during, and after each event.

• Support event strategy across the wider global events calendar, helping ensure consistency, prioritisation, and effective use of resources.

Cross-Functional Collaboration

• Partner closely with Marketing, Sales, Communications, Product Marketing, Customer Success, technical, channel, analyst relations and our leadership team.

• Act as the primary events point of contact for assigned programmes and stakeholders.

• Collaborate with regional and global teams to ensure North American events align with the broader global events strategy.

• Share best practices, learnings, and insights across the global events organisation.

Measurement & Optimisation

• Establish and track event KPIs, including attendance, engagement, meetings, pipeline influence, customer participation, and ROI.

• Produce post-event reporting and recommendations to improve future programmes.

• Use data and stakeholder feedback to continually optimise event strategy, investment, and execution.

• Maintain accurate event documentation and reporting across the global events portfolio.

What We're Looking For:

• 3–5 years of professional events experience, ideally within a technology, cybersecurity, SaaS, cloud, or B2B environment.

• Proven experience managing large-scale trade shows and industry conferences, such as Black Hat, RSA Conference, AWS re, or comparable events.

• Strong end-to-end event management experience, from strategy and planning through to execution and post-event analysis.

• Experience managing event budgets, vendors, agencies, contracts, timelines, and multiple workstreams simultaneously.

• Strong project management and organisational skills, with exceptional attention to detail.

• Comfortable working with senior executives, customers, partners, and cross-functional leadership.

• Strong communication and stakeholder management skills.

• Ability to operate effectively in a fast-paced, global environment with changing priorities and tight deadlines.

• Commercially minded, with an understanding of how events contribute to brand, customer engagement, sales, and pipeline objectives.

• Willingness to travel extensively across North America and internationally when required.

The Ideal Candidate

You are an experienced events professional who can both think strategically and roll up your sleeves to get things done.

You understand that a successful event is about much more than logistics. You know how to create experiences that bring a brand to life, engage customers and prospects, support sales teams, and deliver measurable business impact.

You are confident managing complex programmes with multiple stakeholders, are calm under pressure, and have a strong eye for detail. You are equally comfortable developing an event plan in advance of a programme and solving an unexpected issue on the show floor.

Most importantly, you are collaborative, commercially aware, proactive, and passionate about delivering best-in-class events.

Success in This Role

Success will mean:

• Major North American trade shows are delivered flawlessly and consistently to a high standard.

• Tier 1 internal and external events deliver against clear business and engagement objectives.

• Sales, marketing, leadership, customers, and partners have an exceptional event experience.

• Event budgets and resources are managed effectively.

• Events demonstrate measurable impact and ROI.

• The North American events programme becomes an integral part of the wider global events strategy.

• Best practices and learnings are shared across the global events team.

This is an exciting opportunity for an ambitious events professional to join a global team and play a significant role in shaping and delivering a high-profile portfolio of events across North America.