Manager, GTM - UCANZ (Contract)

About the role

Crunchyroll is seeking an execution-focused Manager, (GTM) to support the UCANZ region (United States, Canada, Australia, and New Zealand). This individual will play a critical role in driving the planning, execution, and operational excellence of regional GTM initiatives, partnering closely with cross-functional teams to deliver subscriber growth and business objectives.

You will help drive GTM execution for Crunchyroll's owned-and-operated platform and key distribution partners, including Amazon, Apple, Google, YouTube, Roku, Comcast, PlayStation, Samsung, and others.

What You'll Do

Drive Go-To-Market Execution

• Lead the day-to-day execution and coordination of GTM initiatives across the UCANZ region, ensuring workstreams are aligned with strategic priorities and have clear owners, timelines, dependencies, and next steps.
• Partner with cross-functional stakeholders to coordinate campaigns, partner initiatives, and regional priorities across Marketing, Content, Lifecycle, Analytics, Operations, Product and Business Development.
• Establish clear project plans, trackers, timelines, dependencies, risks, and mitigation strategies for multiple concurrent initiatives so stakeholders have current visibility into progress, dependencies, decisions, and areas requiring attention.
• Drive accountability across stakeholders, proactively removing blockers and ensuring successful execution.

Performance Analysis & Business Insights

• Track regional business performance against subscriber, engagement, revenue, and campaign targets.
• Analyze performance versus plan, identify trends, risks, and opportunities, and provide actionable recommendations to improve business outcomes.
• Partner with Analytics, Finance, Lifecycle, and User Acquisition teams to develop reporting frameworks and performance dashboards.
• Monitor key GTM KPIs and prepare regular executive-ready reporting on regional performance, market trends, and operational health, and key risks.
• Leverage data to inform prioritization, resource allocation, and future GTM strategies.

Operational Excellence

• Serve as a key operational partner to the GTM UCANZ leadership team, ensuring initiatives move forward efficiently and consistently.
• Identify process gaps and proactively recommend workflow improvements that increase speed, visibility, and cross-functional collaboration.
• Keep trackers, dashboards, business reviews, and project documentation accurate and up to date, helping establish clear sources of truth for the region.
• Develop executive-ready presentations, dashboards, trackers, business reviews, and project documentation with exceptional attention to detail.
• Synthesize complex information into concise insights, recommendations, and next steps for leadership.

Cross-Functional Collaboration

• Build strong relationships across Product, Content, Marketing, Lifecycle, Analytics, Finance, Business Development, Regional teams, and external partners.
• Coordinate initiatives across global and regional stakeholders, ensuring alignment on priorities, milestones, and deliverables.
• Thrive in a highly matrixed organization, influencing without direct authority and effectively navigating changing priorities and ambiguity.

We are considering US-Remote applicants. 

About You

• 5+ years of experience in strategy, consulting, business operations, program management, go-to-market, or project management within entertainment, media, technology, gaming, or a fast-paced consumer business.
• Demonstrated success managing complex cross-functional projects from concept through execution.
• Experience interpreting business performance, measuring results against targets, and developing data-driven recommendations.
• Experience building executive dashboards, reports, business reviews, and presentations using data to tell compelling business stories.
• Experience with project management, including planning, prioritization, dependency management, and stakeholder coordination.
• Experience with senior leadership.
• Experience with Excel/Google Sheets and PowerPoint/Google Slides skills; experience with BI and reporting tools (e.g., Tableau, Looker, Power BI).

About the Team

Crunchyroll's continued global expansion is driven by strong regional execution and integrated growth strategies. The GTM & Planning team partners closely with U.S.-based leadership and regional teams to develop and execute go-to-market strategies that grow Crunchyroll's subscriber base, deepen fan engagement, and maximize the impact of its owned-and-operated platform and strategic distribution partners.

As part of the broader Growth & Planning organization, the team sits at the center of regional strategy, operational planning, and cross-functional execution, bringing together Product, Marketing, Content, Analytics, Lifecycle, Business Development, and Operations to deliver measurable business impact.