Salesforce (SFDC) Product Owner

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The Salesforce (SFDC) Product Owner is accountable for defining, governing, and delivering Salesforce capabilities that enable commercial excellence across the diagnostics business. This role owns the CRM product vision, roadmap, backlog, and value realization for Salesforce capabilities supporting sales execution, customer engagement, opportunity management, forecasting, account planning, and commercial performance management.

Position Summary

The Salesforce (SFDC) Product Owner is accountable for defining, governing, and delivering Salesforce capabilities that enable commercial excellence across the diagnostics business. This role owns the CRM product vision, roadmap, backlog, and value realization for Salesforce capabilities supporting sales execution, customer engagement, opportunity management, forecasting, account planning, and commercial performance management.

The ideal candidate combines strong Salesforce product ownership experience with deep commercial process knowledge in diagnostics, laboratory diagnostics, medical devices, healthcare, or life sciences. The role requires the ability to translate business priorities into scalable CRM solutions, align global and regional stakeholders, and ensure Salesforce investments deliver measurable business impact.

This individual acts as the primary business owner for Salesforce enhancements, ensuring that product decisions are aligned with commercial strategy, user needs, process standardization, data quality, and adoption objectives.

Key Responsibilities:

Product Vision, Roadmap & Value Delivery

• Define and maintain the Salesforce product vision, roadmap, and release priorities for commercial capabilities.
• Translate commercial strategy into Salesforce capabilities that improve sales effectiveness, customer engagement, pipeline visibility, and forecasting discipline.
• Prioritize initiatives based on business value, user impact, process standardization, data quality, compliance, and implementation feasibility.
• Define success measures and track value realization for Salesforce enhancements and adoption initiatives.

Backlog Ownership & Agile Delivery

• Own, manage, and prioritize the Salesforce enhancement backlog across business functions and regions.
• Convert business needs into clear epics, user stories, acceptance criteria, and release requirements.
• Lead backlog refinement, sprint planning input, release readiness, user acceptance testing, and go-live preparation from the business side.
• Partner with IT, Salesforce architects, implementation partners, and product specialists to ensure solutions are scalable, usable, and aligned with approved processes.

Commercial Process Governance

• Act as the business owner for Salesforce-enabled commercial processes, including account management, contact management, lead management, opportunity management, funnel governance, forecasting, and customer engagement planning.
• Establish decision principles for CRM design, data model changes, workflow improvements, and reporting requirements.
• Ensure Salesforce supports diagnostics business models, including capital equipment sales, reagent rental agreements, service contracts, consumables, tender-driven business, distributor channels, and multi-year customer partnerships.

Stakeholder Alignment & Governance

• Engage commercial leadership, sales management, marketing, service, finance, IT, and regional stakeholders to align on priorities and product decisions.
• Facilitate governance forums to review roadmap priorities, enhancement requests, change impacts, risks, and adoption performance.
• Represent the business in steering discussions, vendor reviews, design decisions, and release approvals.
• Provide clear communication on product direction, delivery trade-offs, timelines, and expected business outcomes.

Adoption, Data Quality & Performance Management

• Define adoption, usability, and data quality expectations for Salesforce capabilities.
• Identify root causes of adoption gaps and sponsor corrective actions with regions, sales leadership, training teams, and CRM support teams.
• Ensure reporting and dashboards support commercial decision-making and management routines.

Qualifications: Education

• Bachelor's degree in Business, Life Sciences, Healthcare Administration, Marketing, Information Systems, Commercial Excellence, or related discipline.
• Advanced degree or relevant professional certification preferred.

Experience required:

• 7+ years of professional experience in CRM, commercial excellence, sales operations, digital product management, or related business functions.
• 4+ years of Salesforce experience, preferably with Sales Cloud and enterprise-scale CRM programs.
• Experience as a Product Owner, Business Product Owner, CRM Product Lead, or senior business owner for digital commercial capabilities.
• Strong understanding of sales processes, opportunity management, account planning, forecasting, data quality, and commercial performance management.
• Experience working in a global matrix organization with business, IT, and external implementation partners.

Preferred

• Experience in diagnostics, laboratory diagnostics, medical devices, healthcare, or life sciences.
• Prior experience in sales, account management, commercial leadership, sales operations, commercial excellence, or CRM transformation.
• Experience leading Salesforce implementations, migrations, or major enhancement programs.
• Knowledge of diagnostics customer workflows, tender processes, distributor models, and long-cycle customer partnerships.

Technical Skills

• Salesforce Sales Cloud and CRM platform capabilities
• Product roadmap and backlog management
• Agile delivery, sprint planning, user stories, and acceptance criteria
• CRM process design, data governance, and workflow optimization
• Salesforce reporting, dashboards, KPIs, and commercial analytics
• JIRA, Azure DevOps, Confluence, or comparable backlog management tools
• Microsoft Excel, PowerPoint, Power BI, Tableau, or similar business analytics tools

Competencies

• Strategic product ownership and business value orientation
• Strong commercial acumen and understanding of diagnostics sales models
• Executive stakeholder management and decision facilitation
• Ability to balance global standardization with regional business needs
• Analytical mindset with strong focus on adoption, data quality, and measurable outcomes
• Clear communication, prioritization, and change leadership skills

Preferred Certifications

• Certified Scrum Product Owner (CSPO), Professional Scrum Product Owner (PSPO), or equivalent agile product certification
• Salesforce Certified Administrator
• Salesforce Sales Cloud Consultant
• Salesforce Business Analyst Certification

Success Measures

The successful candidate will be measured on:

• Delivery of prioritized Salesforce roadmap commitments
• Business value generated through CRM enhancements and process improvements
• Improvement in Salesforce adoption, usability, and user satisfaction
• CRM data quality and process compliance improvements
• Forecast accuracy, pipeline visibility, and commercial performance reporting improvements
• Stakeholder alignment on roadmap priorities and delivery trade-offs

Ideal Candidate

A commercially minded Salesforce Product Owner with strong diagnostics or healthcare industry experience who can connect business strategy, field sales needs, CRM process design, and technology delivery. This individual understands how sales teams work, how diagnostics customers buy, and how Salesforce can be governed and scaled to improve customer engagement, funnel discipline, forecasting accuracy, and commercial execution.

Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

The base pay range for this position is:

$128,480 - $176,660

Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.

Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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