Business Development Manager – Defence (Benelux)

Business Development Manager – Defence (Benelux)

Description -

HP is expanding its Defence business across Europe and is looking for an experienced Business Development Manager to lead our end-to-end Defence go-to-market across the Benelux region.

This is a strategic, customer-facing role focused on growing HP's presence with defence customers including national Ministries of Defence, prime contractors, and the emerging defence technology and start-up ecosystem. Working in overlay to our existing account teams, you will shape and execute the regional Defence strategy, open new accounts, and build the relationships, pipeline, and programmes that drive long-term growth.

You'll act as the connective tissue between customers, account teams, channel partners, and the wider HP organisation, translating defence-sector requirements into opportunities and ensuring we are positioned to win.

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## What you'll do

• Own and grow the end-to-end Defence business across the Benelux, in partnership with account teams.

• Develop and own a multi-year strategic plan for the region, including a clear revenue trajectory, aligned across the wider business.

• Map the Benelux defence ecosystem: key customers, prime contractors, start-ups, programmes, decision-makers and build an actionable coverage model.

• Identify, qualify, and progress major opportunities, from early engagement through to close.

• Build a strong, well-tracked pipeline and provide regular, accurate reporting on progress.

• Represent HP at relevant defence events, industry associations, and forums, and build influence with key stakeholders.

• Engage and align internal teams (sales, channel, marketing, and business units) around the Defence opportunity.

• Stay close to customer priorities; sovereignty, capability requirements, and key programmes and feed these back to inform strategy and roadmap.

## First 90 days

• Build a thorough understanding of our portfolio, roadmap, organisation, and operating model.

• Establish yourself internally and position the Defence role across sales, channel, marketing, and partner teams.

• Build early momentum with customers through joint engagements alongside account executives.

• Map the regional defence ecosystem: key deals, top players (Ministries of Defence, primes, start-ups), market size, and coverage gaps.

• Set up pipeline tracking and reporting.

• Confirm strategic priorities and present an initial multi-year Defence plan to leadership.

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## What we're looking for

• Significant business development or sales experience in the defence sector, ideally across the Benelux region.

• A strong existing network within the Benelux defence community: Ministries of Defence, armed forces, prime contractors, and/or defence technology start-ups.

• A track record of opening new accounts and closing complex, high-value deals.

• Solid understanding of defence procurement processes, programme cycles, and the considerations that shape them (e.g. sovereignty, security, and capability requirements).

• The ability to think strategically and build multi-year plans, while also executing hands-on in the field.

• Excellent stakeholder management; comfortable influencing across customers, partners, and internal teams.

• Familiarity with technology, IT infrastructure, or related solutions is a strong advantage.

• Fluency in English and Dutch; a French language is highly desirable.

• Eligibility to obtain relevant security clearance, as required by customers.

• Willingness to travel across the region.

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## What we offer

• A high-impact, high-visibility role with a clear mandate to grow a strategic part of HP's business.

• The autonomy to shape regional strategy and build something from the ground up.

• A competitive salary and performance-based sales compensation.

• The backing of a global technology leader and close collaboration with HP's wider

#LI-POST

Job -

Sales

Schedule -

Full time

Shift -

No shift premium (Netherlands)

Travel -

Relocation -

Equal Opportunity Employer (EEO) \-

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