SVP Consumer Product Licensing

Company

Leading global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of over 230,000 hours of standout programming. Handling the distribution for content powerhouse, Banijay Entertainment, the division specialises in the exploitation of premium scripted and non-scripted brands to broadcasters worldwide.

Representing quality, excellence and experience in the business of linear and non-linear television and ancillary activity across all platforms, Banijay Rights’ catalogue encompasses a host of top titles from Banijay’s 130+ in-house labels, and a number of third-party producers, spanning drama, comedy, entertainment, factual, reality, family, formats and theatrical.

Delivering high-quality IP, which was born locally and travels globally, the distributor offers the best stories told the best way. Its landmark brands include Survivor, Big Brother, MasterChef, Peaky Blinders, Rogue Heroes, Marie Antoinette, Grantchester, Deal or No Deal, Home and Away, Love Triangle, Mr Bean and Black Mirror.

Reporting

Reporting to Group Director Licensing and Merchandising or their nominated replacement.

Job Purpose

We are seeking an ambitious, commercially driven SVP of Licensing to lead the development and expansion of a portfolio of globally recognised entertainment brands across the United States.

Working with iconic properties including The Traitors, Race Across the World, MasterChef, Survivor, Peaky Blinders and Black Mirror, the successful candidate will identify, develop and deliver new licensing opportunities across a diverse range of categories.

This is an exciting opportunity for an experienced licensing executive who combines strategic thinking with a hands-on approach to business development, relationship management and deal execution.

Responsibilities

• Develop and execute a comprehensive US licensing strategy across multiple entertainment brands.
• Identify and secure new commercial partnerships across location-based entertainment (LBE), immersive experiences, attractions, toys, games, consumer products and lifestyle categories.
• Build relationships with leading US operators, manufacturers, retailers, developers and licensing partners.
• Lead commercial negotiations, structuring agreements that maximise revenue, brand exposure and long-term value.
• Identify emerging categories, market trends and innovative opportunities for brand expansion.
• Manage a portfolio of licensing opportunities from initial discussions through to contract execution and launch.
• Collaborate with international teams to ensure consistency in brand strategy and commercial objectives.

Knowledge and Skills Required

• Significant experience in entertainment licensing, brand partnerships or consumer products.
• Five or more years operating at SVP level is desirable, although exceptional candidates with equivalent senior leadership experience will be considered.
• Broad commercial experience across multiple licensing categories, including LBE, toys and games, softlines and hardlines.
• Proven track record of originating, negotiating and closing significant licensing agreements.
• Strong network of established relationships across the US licensing and entertainment industries.
• Commercially entrepreneurial, with the ability to identify opportunities and convert them into profitable partnerships.
• Comfortable operating across both traditional consumer products licensing and complex, large-scale experiential projects.
• Excellent communication, negotiation and stakeholder management skills

Why join us?

This role offers the opportunity to work with some of the world’s most recognisable entertainment properties, developing innovative partnerships and building new revenue streams in one of the world’s most important licensing markets.

We are looking for a deal-maker, relationship builder and strategic thinker who is equally comfortable negotiating a major immersive entertainment partnership or securing a national consumer products licensing programme.

Sector: Entertainment, Brand Licensing & Consumer Products