Senior Vice President of Marketing
Location: Cleveland, OH
Position Summary
Howard Hanna Real Estate Services is seeking a strategic, collaborative and results-oriented Senior Vice President of Marketing to lead the execution of the company’s enterprise marketing priorities and oversee a high-performing marketing organization.
Operating across multiple states, markets and business lines, Howard Hanna requires marketing that strengthens the brand, drives brokerage growth, supports agent recruiting and productivity, increases consumer engagement and promotes the value of its integrated real estate services. The SVP will translate business priorities into coordinated programs, measurable outcomes and consistent execution across the enterprise.
This leader will oversee and coordinate key marketing capabilities, including Communications, Brand, Enterprise Creative, Digital Marketing & Product, and Data Analysis & Insights, alongside field marketing resources that support local market activation. Working in close partnership with the CEO, Chief of Staff, brokerage operations, Market Presidents, technology leaders and essential services leadership, the SVP will ensure marketing functions as a responsive, accountable business partner.
Key Responsibilities
Marketing Strategy & Business Growth
Develop and execute annual and quarterly marketing plans aligned with company priorities, market opportunities and available resources.
Advance initiatives supporting listing acquisition, agent recruiting and retention, consumer engagement, market share and essential services adoption.
Define objectives, timelines, ownership and performance measures; report progress and adjust programs based on results.
Brand Strategy & StewardshipImplement and maintain a consistent Howard Hanna brand identity and messaging across markets, business lines and customer touchpoints.
Lead brand activation through advertising, digital channels, signage, offices, recruiting, events and agent marketing, balancing enterprise standards with local relevance.
Communications, Content & Reputation Partner with communications leadership on internal and external communications, public relations, executive messaging and reputation management.
Ensure clear, timely communications supporting business priorities, acquisitions, market expansion and organizational change.
Develop storytelling and content that strengthens relationships with consumers, agents, employees and communities.
Digital Marketing & Consumer EngagementWork with digital, technology and business leaders to improve websites, CRM, lead generation, marketing automation, social media and consumer engagement platforms.
Drive adoption and effectiveness of digital tools across field teams and agents.
Evaluate AI, first-party data and emerging technology opportunities based on business value, responsible use and consumer experience.
Data Analysis & Marketing PerformanceUse consumer, market and campaign data to inform targeting, segmentation, investment decisions and program improvements.
Establish practical dashboards and reporting that connect marketing activity with engagement, adoption, leads and business outcomes.
Creative Services & Content ProductionLead enterprise creative planning, standards and production across design, advertising, content, video and photography.
Establish efficient workflows, prioritization and scalable templates that enable high-quality enterprise work and effective local execution.
Field Marketing & Agent Enablement Partner with Market Presidents, managers and agents to convert enterprise initiatives into market-specific action plans.
Position field marketing teams as strategic advisors and coaches focused on listing marketing, sphere engagement, recruiting, content and technology adoption.
Create feedback loops between local markets and enterprise teams to improve service, relevance and results.
Integrated Real Estate Services Coordinate marketing with Mortgage, Title, Insurance, Relocation, Property Management and other business lines.
Develop campaigns and consumer messaging that communicate the value of a connected real estate services experience and support cross-business opportunities.
Acquisitions & Market Integration Support acquisition and market-entry initiatives through brand transition plans, launch marketing and stakeholder communications.
Coordinate with business leaders to preserve valuable local relationships while advancing enterprise integration.
Team Leadership & Marketing OperationsLead, coach and develop enterprise and field marketing talent; establish clear responsibilities, service expectations and performance accountability.
Improve collaboration, prioritization and execution across teams and markets, creating a culture of responsiveness, innovation and continuous improvement.
Manage budgets, agency and vendor relationships, resource allocation and operational processes with an emphasis on efficiency and measurable return.
Leadership ExpectationsThe successful SVP combines strategic marketing judgment with a strong operating discipline. This individual is comfortable setting priorities, making decisions, coaching teams and staying close to execution. The role requires the ability to influence across a family-owned, entrepreneurial and geographically distributed organization, while serving both consumers and agents as essential audiences.Qualifications & ExperienceBachelor’s degree in marketing, business, communications or a related field; advanced degree a plus.
10+ years of progressive marketing experience, including substantial leadership responsibility.
Experience leading multidisciplinary marketing teams and coordinating work across multiple markets or business units.
Demonstrated success connecting marketing initiatives to growth, lead generation, customer engagement, agent or sales-force enablement and measurable outcomes.
Strong working knowledge of brand, communications, creative, digital marketing, CRM, analytics and marketing technology.
Experience managing budgets, external partners, competing priorities and organizational change.
Excellent executive communication, collaboration, talent development and project execution skills.
Experience in real estate, brokerage, financial services, consumer services or another distributed sales environment preferred.
*This role is based in our Cleveland Home Office in Mayfield Heights. Quarterly travel to other Howard Hanna markets is required.
HowardHanna.com
Hanna Holdings, Inc. affiliates and assigns are committed to providing equal employment opportunity to all employees and applicants for employment regardless of such factors as race, color, religion, sex, national origin, age, veteran's status or disability. The Company abides by all local, state and federal laws and regulations affecting the hiring of employees.