- Location
- Santa Fe, Mexico
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Entry
- Experience
- 1+ years
- Education
- Bachelor
- Closing date
- Today
- Source
- Workday
Description
Associate Brand Coordinator
We are looking for an Associate Brand Coordinator to join our Marketing team and support the development and growth of our brands in the local market.
This is an exciting opportunity for an early-career professional who wants to develop a career in Brand Management, gaining hands-on exposure to brand strategy, financial performance, consumer insights, innovation and campaign activation.
You will work closely with the Brand Manager and collaborate with local, regional and global teams to help translate brand strategies into impactful initiatives for consumers and customers.
What You Will Do
- Support the Brand Manager in driving brand performance, including P&L, market share and key business indicators.
- Contribute to the development and execution of annual brand plans, including management and monitoring of Advertising & Promotion (A&P) investments.
- Support the planning, execution and tracking of brand campaigns, activations and innovation launches, identifying opportunities and recommending corrective actions when needed.
- Conduct brand, category, competitor and market analyses to identify trends, opportunities and actionable insights.
- Support product portfolio, assortment and pricing recommendations in line with brand strategy and global guidance.
- Collaborate with cross-functional, regional and global teams to support product innovations, including launch preparation, distribution, phase-in/phase-out and brand activation.
- Help capture and translate consumer and customer insights into recommendations that strengthen brand performance.
- Coordinate with internal stakeholders and external partners to ensure the effective execution of brand initiatives.
- Contribute to the continued development of our brands by bringing new ideas, curiosity and a consumer-focused mindset.
Who You Are
- 1 to 3 years of professional experience, preferably with exposure to Marketing, Brand Management, Finance, Commercial or related areas.
- A bachelor's degree in Marketing, Business Administration, Finance, Communication or a related field.
- Basic to intermediate Excel skills and confidence working with numerical and business information.
- Strong analytical skills and the ability to turn information into insights and recommendations.
- English proficiency that allows you to communicate with international stakeholders.
- Strong communication and collaboration skills.
- A proactive mindset, positive energy and willingness to take ownership.
- Curiosity and a genuine desire to learn, develop and grow within Brand Management.
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You with Us