Senior Product Manager, Digital Loyalty Experience

The Senior Product Manager, Digital Loyalty Experience owns the end-to-end digital product strategy, planning, and execution for Zoetis Petcare's redesigned loyalty program across web and mobile. This role translates program strategy into shipped digital capabilities, partner integrations, and measurable business outcomes -- from discovery and business requirements through build, launch readiness, and continuous improvement. The Senior Product Manager serves as the dedicated loyalty product subject-matter expert across Marketing, Technology, Analytics, Operations, and external vendor partners, leading cross-functional alignment on roadmap priorities, defining the KPI measurement framework, and driving data-informed optimization of the member journey. Scope encompasses enrollment, account management, earn/redeem mechanics, partner/retailer integrations, and member communications across the Petcare digital ecosystem. This is a senior individual-contributor role requiring strategic thinking, disciplined product leadership, independent judgment on complex trade-offs, and the ability to influence senior stakeholders. 

 

The ideal candidate is an entrepreneurial, self-directed product leader who thrives in ambiguity and is passionate about building best-in-class digital loyalty experiences. They are a collaborative cross-functional influencer, a data-driven decision maker, and a proactive innovator who stays ahead of industry trends to continuously raise the bar on member engagement.

 

Digital Loyalty Product Strategy & Roadmap: 

• Lead the end-to-end digital loyalty product strategy, including roadmap definition, prioritization, and sequencing in alignment with Petcare's operating plans.
• Translate loyalty program strategy into a prioritized digital product backlog. Make independent decisions on scope, trade-offs, and phasing across competing business priorities.
• Maintain a view of internal and external benchmarks and the competitive landscape to inform roadmap direction. Foster innovation by staying informed about industry trends, emerging technologies, and best practices in loyalty and digital engagement that can be integrated to enhance the member experience and drive business outcomes.

         

Cross-Functional Product Leadership & Stakeholder Alignment:

• Serve as the dedicated digital loyalty product subject-matter expert and primary point-of-contact for Marketing, Technology, Analytics, Operations, and external partners.
• Lead cross-functional alignment on loyalty experience decisions, communicating trade-offs, risks, dependencies, and progress to senior leaders.
• Conduct briefings for senior management and external representatives. Educate the Marketing organization on loyalty product strategy, digital capabilities, and emerging technology advances.

         

End-to-End Member Experience Ownership:

• Own the end-to-end loyalty journey across enrollment, account management, earn, redeem, and member communications -- ensuring a cohesive, intuitive experience across web and mobile.
• Provide product leadership and best practices for loyalty capabilities (non-transactional engagement earning, purchase-based earning, partner/retailer integrations, redemption).
• Collaborate with Marketing partners to deliver tailored and connected experiences across pet owners and veterinary professional segments. Develop and execute strategies to drive member adoption and engagement, including input to change management, training, and launch enablement initiatives.

         

Data-Driven Performance Management & Optimization:

• Define and implement the loyalty digital KPI measurement framework in partnership with Analytics (member growth, activation, engagement, repeat behaviors, program health).
• Monitor and manage key loyalty product and launch results; identify insights, issues, and corrective actions. Drive continuous improvement through measurable experiments (A/B testing, pilots, phased rollouts). Use data to inform product decisions and demonstrate business impact.

         

Technology Partnership & Requirements Leadership:

• Provide comprehensive business requirements for loyalty technology investments, including vendor/platform evaluation inputs. Partner with engineering and architecture teams on platform scalability, integrations, and operational readiness.
• Identify opportunities for synergies across Brand teams and enterprise platforms to reduce duplication.

         

Vendor/Agency & Budget Management:

• Support loyalty relationships with agencies, vendors, and partners. Define appropriate project scope, costs, timelines, and deliverables. Monitor project status and budget; provide regular reporting on progress, challenges, risks, and solutions.

         

Education and Experience

Required:

• Bachelor's degree in Business, Marketing, Computer Science, Engineering, Information Systems, or a related field, MBA or advanced degree preferred
• Minimum 7 years of professional experience in product management roles with ownership of consumer-facing digital experiences
• Loyalty, rewards, or membership program experience
• Experience with partner integrations (APIs, data feeds, account linking/identity, reconciliation)
• Experience with rewards/redemption, fulfillment, or fraud/abuse prevention controls

 

Technical Skills Requirements:

Required:

• Proven ability to write clear product requirements (PRDs, user stories, acceptance criteria) and prioritize roadmaps to deliver measurable outcomes
•  Strong data fluency, including KPI definition, instrumentation, experimentation (A/B testing), and performance reporting
• Experience partnering with engineering and architecture teams on scalable platforms, integrations, and operational readiness
• High aptitude for complex technical subjects; comfortable with raw data, technical jargon, APIs, and abstract/quantitative concepts
• Demonstrated ability to manage stakeholder alignment and communicate trade-offs, risks, and progress to senior leaders
• Preferred:
• Familiarity with loyalty technology platforms and CRM systems
• Experience with agile delivery methodologies
• Understanding of data privacy/security requirements for consumer digital experiences

 

Physical Skill Requirements:

• Standard office environment. Ability to sit for extended periods.
• Ability to travel domestically on occasion (estimated 10 -15%) for vendor meetings, partner engagements, and cross-functional offsites.

 

The U.S. base salary range for this full-time position is $146,000 to $209,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

This position is also eligible for short-term incentive compensation.

This position is also eligible for long-term incentives.

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

Visit zoetisbenefits.com to learn more.

 

 

Full time

 

 

Regular

 

 

Colleague

 

 

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

 

 

Notice: Zoetis Recruiters will contact candidates via email from an address ending in @zoetis.com and may also initially connect with candidates through LinkedIn, including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web-based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment-related email message claiming to be from Zoetis that does not come from @zoetis.com, please treat it as suspicious. For your security, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications.

 

 

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [email protected] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.