Senior Growth Marketing Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Carma HQ

Reporting To: Emily Meier-Murren

Description

Key Responsibilities

• Identify, test and scale new non-paid acquisition channels to drive qualified leads across both the buyer and seller sides of Carma's marketplace.
  
  
• Develop and lead a structured test-and-learn approach, establishing clear hypotheses, success metrics and rapid experimentation cycles to identify growth opportunities.
  
  
• Build business cases for scaling successful channels, working with the digital performance team to optimise investment and discontinue underperforming initiatives.
  
  
• Own Carma's organic growth strategy across SEO and Answer Engine Optimisation (AEO), improving our visibility across traditional search engines and emerging AI-driven discovery platforms.
  
  
• Drive improvements across technical SEO, site architecture, content strategy and structured data to increase qualified organic traffic and leads at a lower marginal cost.
  
  
• Own CRM and lifecycle marketing strategy, developing programs that convert, retain and reactivate leads throughout the customer journey.
  
  
• Build effective audience segmentation, automated nurture journeys and personalised campaigns that maximise the value of Carma's consented first-party data.
  
  
• Improve lead-to-sale conversion, repeat engagement, cross-sell and referral outcomes through targeted lifecycle marketing initiatives.
  
  
• Lead product marketing across Carma's Retail and Sell-to propositions, developing clear positioning, compelling messaging and go-to-market strategies.
  
  
• Partner with the Product team to translate product features into meaningful customer benefits and support new feature releases, propositions and market launches.
  
  
• 
  Collaborate on onsite conversion rate optimisation, identifying opportunities to improve customer journeys and remove friction across the funnel.
  
  
• Develop messaging aligned with Carma's Category Entry Points (CEP) framework to strengthen customer consideration and drive demand.
  
  
• Ensure new acquisition channels and CRM programs integrate effectively with paid digital measurement, attribution and audience strategies.
  
  
• Establish clear performance metrics and reporting across channels and campaigns, tracking lead volume, conversion and contribution to cars delivered and vehicles purchased.
  
  
• Run the Growth WIP alongside our agency partner, maintaining visibility of priorities, performance, experiments and optimisation opportunities.
  
  
• Proactively communicate results, insights and recommendations to senior stakeholders, connecting marketing activity to commercial outcomes.
  
  
• Manage external agencies and suppliers, ensuring delivery against agreed objectives and identifying opportunities to improve performance.
  
  
• Share knowledge and coach marketing specialists as the function grows, helping build a culture of experimentation, accountability and continuous improvement.
  
  
• Bring a practical, hands-on approach to execution, balancing strategic priorities with the ability to roll up your sleeves and get things done.
  
  

Skills, Knowledge & Expertise

• At least 7 years' experience in growth or digital marketing, ideally within a fast-paced e-commerce, marketplace or digital-first business.
  
  
• A demonstrated track record of identifying, testing and scaling customer acquisition channels to deliver sustainable growth.
  
  
• Strong SEO expertise, including technical SEO, content optimisation and site architecture, alongside a clear perspective on AEO and AI-driven search.
  
  
• Proven experience developing and executing CRM and lifecycle marketing strategies, including audience segmentation, marketing automation and customer nurture programs.
  
  
• Product marketing experience, with the ability to develop positioning, messaging and go-to-market strategies that clearly communicate customer value.
  
  
• A data-driven mindset with strong analytical skills and a genuine passion for experimentation, testing and continuous optimisation.
  
  
• 
  Advanced knowledge of Google Analytics 4, Google Ads, Google Tag Manager, Meta and relevant email or marketing automation platforms.
  
  
• Experience leveraging first-, second- and third-party data to inform audience strategies, personalisation, acquisition and conversion.
  
  
• Strong commercial acumen, with the ability to connect marketing performance to lead quality, conversion, revenue and broader business outcomes.
  
  
• Excellent stakeholder management and communication skills, with the confidence to influence decisions and present insights to senior leaders.
  
  
• Experience managing external agencies and suppliers, with the ability to establish clear objectives, challenge recommendations and drive accountability.
  
  
• Comfortable operating at both a strategic and executional level, taking ownership of initiatives from initial hypothesis through to implementation and measurement.
  
  
• Highly adaptable and comfortable navigating ambiguity, competing priorities and a fast-moving environment.
  
  
• Experience in leadership or people management would be advantageous, but is not essential.
  
  
• Experience in the automotive, classifieds or marketplace sector would be highly regarded.
  
  
• A relevant undergraduate degree.

Job Benefits

• Join one of Australia's fastest-growing automotive businesses and play a pivotal role in shaping how we attract, engage and convert customers.
  
  
• Make a tangible impact on Carma's growth strategy, with ownership across acquisition, organic search, CRM, lifecycle and product marketing.
  
  
• Work on meaningful growth challenges across both sides of a dynamic marketplace, with the opportunity to test new ideas and see the results of your work.
  
  
• Collaborate with talented teams across Marketing, Product and the wider business in a fast-paced, innovative environment.
  
  
• Enjoy the autonomy to experiment, challenge the status quo and build scalable growth strategies that deliver measurable commercial results.
  
  
• Be part of a business that values fresh thinking, continuous improvement and finding smarter ways to do things.
  
  
• Our open-plan office comes fuelled with fresh coffee, a snack stash for any craving, and Friday rooftop drinks to keep your energy in the fast lane!