Sales Rep- (Institutional Territory Business Executive)

Job Description Summary

The Institutional Sales Representative is responsible for driving demand generation, stakeholder advocacy, and business growth for innovative brands across government and institutional healthcare accounts. The role requires effective engagement with healthcare professionals, institutional authorities, and key decision-makers to improve access, adoption, and utilization of innovative, concept-driven pharmaceutical brands within the institutional healthcare ecosystem.

 

Job Description

Key Responsibilities:

• Drive territory business plans to exceed sales and growth objectives across assigned government and institutional accounts.
• Identify business opportunities across government hospitals, medical colleges, Army, CGHS, ESIC, railways, and other public healthcare systems.
• Build strong professional relationships with healthcare professionals, department heads, faculty members, pharmacists, and institutional influencers.
• Generate advocacy for innovative brands through scientific and evidence-based discussions aligned with patient needs.
• Effectively navigate institutional decision-making processes to facilitate broader product access.
• Lead multi-channel engagement to maximize coverage and influence.
• Ensure accurate reporting and resolve issues promptly.
• Collaborate with cross-functional teams to optimize resources and forecasts.
• Champion compliance and uphold Novartis’ ethical standards.
• Monitor market trends and competitor activities to inform strategy.
• Provide insights to enhance promotional effectiveness and territory performance.

Role Requirements:

• Science educational background is must, B.Sc., B. Pharma
• Management degree preferred
• Minimum 2+ years in pharmaceutical sales, preferably with a Cardiology , Immunology, Oncology, Vaccines or other innovative portfolio sales background.

• Strong scientific acumen with the ability to translate clinical and product knowledge into value-based selling, effectively communicating differentiated patient and therapeutic benefits to healthcare professionals.

• Proven ability to drive prescription generation and achieve sales targets

• Demonstrated understanding & experience working with  CGHS, ARMY, Railways, ESIC and State Government accounts

• Strong knowledge of disease management and treatment protocols
• Ability to engage with healthcare professionals from the territory effectively
• Preferred experience with specialty as well as mass market product
• Excellent communication, negotiation and relationship-building skills

 

Skills Desired

Commercial Excellence, Conflict Management, Cross-Functional Coordination, Customer Insights, Influencing Skills, Key Account Management, Professional Ethics