Specialist, Marketing Management

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Join a team that brings Nationwide’s investment story to life. As a Marketing Specialist supporting the Investment Management Group, you’ll help power quarter-end performance updates and create timely, compelling content that equips financial professionals with clear, market-relevant insights.

 

In this role, you’ll partner across marketing and business teams to turn complex investment information into polished materials, keep high-visibility deliverables moving, and help IMG show up with consistency, speed and impact. It’s an exciting opportunity for someone who enjoys fast-paced execution, strong collaboration and work that directly supports business growth.

 

What you’ll do

• Work across a dynamic, cross-functional team to update a portfolio of content with new performance data and market insights to balance quality of content with publishing efficiency
• Contribute to marketing campaign and positioning strategies by supporting Senior Consultants across the team with IMG priorities
• Build relationships with matrix partners to drive efficiencies and align on priorities

FINRA Series 6 required within 120 days of hire.

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may be considered.

Job Description Summary

Marketing Consultant, Investment Management Group (IMG)

INVESTMENT MARKETING

The primary function will be to activate Nationwide’s Institutional Investments Distribution (IID) channel growth strategy including product marketing communications, sales enablement, webinars/events and digital experiences

Relationship: Reports to AVP, IMG Marketing

Job Description

INVESTMENT MARKETING

Job Summary:  The primary function will be to activate Nationwide’s Institutional Investments Distribution (IID) channel growth strategy including product marketing communications, sales enablement, webinars/events and digital experiences

Relationship:  Reports to AVP, IMG Marketing

Duties and Responsibilities:

Background:

Nationwide manages approximately $73 billion assets under management with a proud heritage dating back to 1933.  We offer limited number of highly valued solutions by partnering with over 20 carefully selected subadvisers.  The Product Marketing Consultant plays a vital role as part of Investment Management Group (IMG) Marketing team, delivering content and information to raise awareness of Nationwide’s solutions serving sophisticated investment professionals, deliver a Nationwide branded experience (spanning traditional and digital channels) inform investment decision. 

JOB RESPONSIBILITIES

Core Responsibilities:

Digital: Enhance NF.com and Nationwide.com working with Digital, internal agency and other stakeholders to view the experience through the lens of the customer.  Maintain and update site content, continually audit the experience  to ensure we deliver value and make it easy to business.    Use SEO, usage and page performance data to drive optimized experience and impact.  Product Marketing: Provide hands-on support producing and delivering a high volume of investment product marketing materials (as an integral member of a high-performance team), including fact sheets, pitch books, sales ideas and commentaries as well as websites updates  Sales enablement: Manage essential sales support resources and forums such as Seismic, weekly sales leadership calls, field communications, resource (such as calendars and internal communications) to make it easy for Sales and optimize the partnership.  Advisor retention program: Develop strategies and execute plans in partnership with distribution that support client retention and development through marketing delivered a marketing-driven touchpoint and treatment programs. Recommended list marketing – partner with Strategic Accounts, Institutional Investments distribution and other stakeholder to develop and launch a recommended list marketing program that engages advisors at select firms on investment and fund content related to our recommended fund placements.  Strategic projects: Working in a dynamic, fast-paced environment and as part of a high-performance team, lead, collaborate and support an array of projects as they surface.  Areas of focus may include marketing planning, scorecard and measurement, media mix/strategy, content/materials creation, materials usage analysis and more. Other duties: This is dynamic role with considerable opportunities to contribute beyond core responsibilities in areas such as managing department budget, participation on enterprise project teams and innovation initiatives. 

SKILLS AND COMPETENCIES:

• Digital and email marketing – experience creating and managing digital experiences to deliver value and enriched experience serving targeted audiences.   Ability to derive data-driven insights to inform decision making.
• Project management – ability to manage, large-complex projects from inception through run within a large matrixed management organizational structure.  Translate strategies into actionable project plans, lead team discussions and coordinated plans of action while elevating team engagement. 
• Ability to maintain working knowledge and/or expertise in PC-based software programs as well as third-party software; strong Excel, PowerPoint.  Tableau, Salesforce and Marketing Cloud related experience/ skills highly desirable
• Leadership and teamwork – proven ability to provide leadership in a large, complex matrix management organization and thrive in a fast-paced dynamic environment
• Communications – excellent verbal and written communications skills as evidenced by the ability to explain orally and in writing various financial and investment related concepts
• Problem solving – proven ability to identify and structure problems and issues, brainstorm solutions with team, logically present ideas to solve problems and consider team input, develop plans to solve problems and execute them effectively; strong attention to detail. 
• Attention to detail – Proven organizational skills and ability to manage detail in a dynamic, fast paced environment.
• Pro-active – ability to identify opportunities and drive continuous improvement as a self starter and valued contributor

JOB REQUIREMENTS: 

• 3+ years relevant financial services experience (marketing, product management. Distribution.  Working knowledge of investments (mutual funds, VITs, ETFs) and financial intermediary markets.
• Digital / email marketing experience (campaigns, journeys, website content management)
• Proven experience with other core areas of contribution including project management, communications skills, attention to detail, etc.

Education: Bachelor level studies in marketing, business administration or related field.  Graduate level studies in marketing, business administration or related field helpful. 

License/Certifications:  Series 6 license (or similar certification required within 120 days of employment.  Series 7 will likely be required in the future.

Knowledge: In-depth knowledge of marketing methodologies, financial services industry and investment products including regulatory framework/environment. Knowledge of product and marketing content distribution methods.

Values:  Regularly and consistently demonstrate the Nationwide Values and Guiding Behaviors.

JOB LOCATION:  Columbus, OH

JOB CONDITIONS: 
Overtime Eligibility:  Not Eligible (exempt)
Working Conditions:  Normal office environment.  Extended work hours may be necessary during work periods of heavier volume of work.  Some minimal travel required.
ADA:  The above statements cover what are generally believed to be principal and essential functions of this job.  Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Job Family/Function: MKT/MGM 

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

NOTE TO EMPLOYMENT AGENCIES:

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.

The national salary range for Specialist, Marketing Management : $79,500.00-$148,500.00

The expected starting salary range for Specialist, Marketing Management : $79,500.00 - $119,500.00