CRM Specialist

Job Description

Savage X Fenty is currently looking for a CRM Specialist, based in Berlin, Germany.

At Savage X Fenty, we are all about disrupting the fashion industry and redefining sexy! We celebrate fearlessness, confidence, and inclusivity with accessible price points and an extensive assortment of fashion-forward styles. From everyday staples to provocative pieces, Savage X Fenty has something for every mood, every vibe, and everyBODY.

Please note that we'll be reviewing applications and getting back to candidates during the first week of September.

How Do You Fit In?

We are seeking a detail-oriented and analytical CRM Specialist to join our Growth team. In this role, you will be responsible for the technical execution, optimisation, and analysis of CRM initiatives across the customer lifecycle for Savage X Fenty EU. You will own the day-to-day management of CRM campaigns and automated customer journeys, ensuring campaigns are accurately configured, tested, deployed, and measured across email, app, SMS, push notifications, and other CRM channels.
 

Working within our direct-to-consumer membership business, you will leverage customer data, segmentation, and CRM technology to deliver scalable, personalised customer experiences. You will be responsible for maintaining campaign quality and operational excellence, supporting promotional execution, lifecycle automation, triggered and transactional communications, and app engagement strategies. You will use campaign performance and customer insights to identify opportunities for optimisation, inform testing strategies, and improve CRM effectiveness.
 

The ideal candidate combines strong technical CRM execution with an analytical mindset and exceptional attention to detail. They are comfortable working with complex customer data, campaign logic, segmentation, and marketing automation platforms, and enjoy solving problems through data and process improvements. This role partners closely with Marketing, Product, Merchandising, Design, and Analytics teams to ensure CRM initiatives are delivered accurately, efficiently, and in alignment with broader business objectives.

What You Will Do:

• Oversee the day-to-day operations of the CRM system, ensuring data integrity, accuracy, and security. Manage CRM workflows, processes, and integrations with other systems.

• Develop and implement customer segmentation strategies to target specific customer groups with personalized marketing campaigns.

• Plan, execute, and analyse multi-channel CRM campaigns (email, SMS, app, push notifications, direct mail, etc.) to drive customer engagement and sales. Collaborate with the marketing team to create compelling content and offers.

• Own promotional campaign execution, including promotion creation, technical setup, end-to-end testing, deployment, and post-campaign reporting to ensure accurate and timely delivery.

• Own app CRM strategy, execution, managing messaging, and customer journeys to drive engagement, retention, and conversion.

• Own the strategy, execution, and optimisation of triggered and transactional communications across customer segments, ensuring automated customer journeys are relevant, accurate, and aligned with the customer lifecycle.

• Analyse customer data and campaign performance to derive insights and make data-driven recommendations for improving CRM strategies. Generate regular reports on key CRM metrics.

• Design and implement customer lifecycle programs, including welcome series, loyalty programs, reactivation campaigns, and win-back strategies.

• Conduct A/B tests to optimize campaign effectiveness, including subject lines, content, send times, segmentation, and customer journeys.

• Ensure the CRM platform is configured and utilized effectively, leveraging technical skills to troubleshoot issues and optimize system performance. Collaborate with the IT and Product teams on system enhancements, upgrades, and integrations.

• Work closely with the CRM team to ensure seamless execution of CRM activities. Coordinate with cross-functional teams, including Marketing, Merchandising, Product, and Customer Service, to align CRM initiatives with overall business goals.

• Support the daily execution of CRM campaigns, from creative briefing and ticket submission through creative reviews, audience selection, campaign setup, coding, QA, scheduling, and deployment.

• Stay up to date with industry best practices and emerging trends in CRM, customer engagement, and marketing automation. Propose and implement innovative solutions to enhance CRM capabilities and performance.

What You Can Bring:

• 3+ years of experience in a CRM role, preferably within the e-commerce or fashion industry.

• Bachelor’s degree in marketing, Business, Information Technology, or a related field.

• Experience in CRM platforms (e.g., Iterable, Salesforce, HubSpot, or similar). Strong understanding of data management, segmentation, and analytics. Experience with marketing automation tools and techniques.

• Excellent analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.

• Strong written and verbal communication skills. Ability to create clear and concise reports and presentations.

• Highly organized with strong attention to detail. Ability to manage multiple projects simultaneously and meet deadlines.

• Collaborative mindset with the ability to work effectively in a team environment.

• Strong interpersonal skills and the ability to build relationships with cross-functional teams.

• Creative thinker with a passion for staying ahead of industry trends and implementing best practices.

• Self-motivated and takes initiative; must be able to work independently. 

What’s in it for you?

• Compensation: We offer a competitive salary, discretionary annual bonus scheme, and company equity program.

• Holidays: Relaxation is important! That's why we have unlimited vacation days, plus 4 Fridays off during the Summer.

• Flexible Working: We embrace a hybrid working culture! Our teams thrive on collaborative working from our cool office in Berlin during the week and offer the choice to work from home Mondays and Fridays.

• Professional Development: We want you to have dedicated time for your professional development. That is why we created the “Style Your Day” initiative that happens one Friday a month. You can use the morning for career development programs and company sponsored mentorship opportunities and spend your afternoon taking care of personal goals that matter most to you!

• Health & Wellness Benefit: Fitness is in our DNA, that’s why we partnered up with ClassPass and offer a Premium subscription in the Calm App and Healthkick Platform.

• Location: Our office is located in Bergmannkiez in the heart of Kreuzberg in a modern space surrounded by great restaurants and shopping with Viktoriapark just a few mins away by foot!

• Company Events: We love having the team around so we welcome you to join our Summer Party/ Winter Party, Bring Your Kids to Work, among other cool events.

• Other Benefits & Perks: We offer 70% discount at Savage X Fenty and Fabletics, plus access to our Corporate Benefits Platform (get discounts off popular brands!), and enjoy as much as you want of our coffee machines, tea, fruits and snacks for free.

Are you ready to join a fearless, innovative team and take Savage X Fenty’s CRM strategy to the next level? Apply now and help us redefine the future of fashion marketing!

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Security Alert: Protect yourself from scams

At Savage X Inc., we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Savage X inc. emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.

Savage X Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Savage X Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Savage X Inc. will continue to champion a workplace culture that prizes diversity and inclusivity. 

We encourage you to apply regardless of meeting all qualifications and/or requirements.