Sr. Graphic Designer

Description

The Sr. Graphic Designer will support and collaborate with the Lead Designer to create eye-catching printed materials — from menus and labels to cups and toast boxes. This role will also help shape seasonal campaigns and merch launches, adding visual flavor to every brand moment. The ideal candidate brings a sharp eye for detail, a passion for brand storytelling, and the ability to translate creative direction into visually compelling assets. Working closely with marketing and operations, the Graphic Designer will contribute to both day-to-day creative needs and big-picture brand evolution.

Duties and Responsibilities: 

• Plan concepts by studying relevant information and materials to create strategic design solutions.
• Experience leading design projects.
• Ownership and execution of projects from start to finish.
• Illustrate concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.
• Prepare finished art by operating applicable equipment and software.
• Coordinate with outside agencies, art services, web designer, marketing, printers, and colleagues.
• Support team objectives by completing tasks and assisting with priority projects, as needed.
• Communicate design concepts and layout recommendations to clients.
• Utilize software (i.e. Photoshop) to create a wide range of graphics and layouts for product illustrations, company logos, and websites.
• Review final layouts and suggest related improvements.
• Develop creative visual concepts, designs, and layouts for a variety of marketing materials, including. but not limited to: menus, signage, promotional materials, social media content, and packaging.
• Collaborate with the marketing team to understand design requirements, objectives, and target audience for various projects.
• Maintain brand consistency by ensuring all La La Land designs and assets follow established guidelines and visual standards.
• Create eye-catching graphics that effectively communicate messages and promotions to engage customers and drive foot traffic.
• Remain current with design trends and techniques to continuously elevate the La La Land’s design aesthetics.
• Manage multiple design projects simultaneously and meet deadlines in a fast-paced environment.
• Work closely with printers and vendors to ensure the quality of printed materials meets expectations.

Requirements

• High school diploma or equivalent required
• Bachelor’s degree or equivalent experience preferred
• A minimum of 5 years of experience in graphic design or a related creative field required
• Previous experience as a Graphic Designer in computer-aided design, preferably with a focus on food and beverage branding or related design work
• Strong portfolio showcasing a range of design deliverables, including print materials, digital graphics, and branding elements
• Willingness to work onsite at Los Angeles, CA office full-time, 5 days/week

Knowledge/Skills/Abilities:

• Ability to work independently and lead projects
• Communicates effectively across verbal, written, and interpersonal channels to convey information clearly, collaborate with others, and support team alignment 
• Knowledge of marketing, production, website design, corporate identity, branding, packaging, advertising, and multimedia design
• Knowledge of typography, color theory, and layout principles
• Skilled in creating visually compelling and well-structured compositions
• Maintains high visual standards through careful attention to detail and aesthetic awareness
• Adaptability to changing design requirements
• Ability to give and receive feedback with professionalism and a growth mindset
• Proficient in required desktop publishing tools, including Photoshop, InDesign Illustrator, XD (a plus if you know Premier Pro or After Effects)
• Organized and detail-focused with task and time management, and in meeting deadlines

Physical Requirements: 

• Prolonged periods of standing may be required
• Ability to work in varied environmental conditions, including exposure to hot and cold temperatures