HC Digital Performance Marketing & Retail Media Specialist

Function: Marketing

Work Level: WL1

Reports to Home Care Media, Digital Marketing, Content Lead

Scope Türkiye

Location Istanbul

Terms & Conditions Full-time

JOB PURPOSE
Accelerate sustainable growth by connecting consumers, brands and commerce through data-driven performance marketing and retail media, turning insights into meaningful and measurable business impact.

 

KEY RESPONSIBILITIES

• Own and execute the full-funnel digital commerce and performance marketing strategy for the Home Care category, designing an end-to-end consumer journey and managing always-on activities to deliver business and channel growth.
• Partner closely with Marketing, E-commerce, Customer Development, Media, Analytics and agency teams to build and execute integrated full-funnel plans across campaigns, promotions and on/off-platform communications.
• Own the Home Care D-Commerce marketing budget and ensure effective investment allocation to maximize business impact.
• Lead performance marketing, retail media and social commerce activities, continuously improving business KPIs such as ROAS, ROI, CPM, CPC and incremental sales through data-driven optimization.
• Lead shopper marketing activities and collaborate with e-retailers to maximize commercial performance. Own platform SEO, SEM and PSO excellence across key digital touchpoints.
• Drive digital content excellence by partnering with internal creative teams and agencies to deliver high-performing assets through continuous testing, optimization and best practices.
• Act as the digital and performance marketing expert within the D-Commerce squad by identifying growth opportunities, driving experimentation, scaling innovations and ensuring media efficiency through effective data utilization.
• Build strong governance across projects by setting clear priorities, ensuring flawless execution and aligning stakeholders to deliver business objectives.
• Use data, reporting and analytics to generate actionable insights, create custom reporting when needed, and partner with Data & Analytics teams to continuously improve measurement capabilities.
• Drive capability building by sharing best practices, delivering upskilling sessions and increasing digital and performance marketing knowledge across marketing and commerce teams.
   

  REQUIRED QUALIFICATIONS

• Strong analytical and commercial mindset, with proven ability to translate consumer, shopper and performance data into actionable business insights.
• Strong stakeholder management and cross-functional collaboration skills, with experience working across marketing, media, eCommerce/commercial teams, analytics and agency partners.
• Proven project management, prioritization and execution capabilities, with a strong bias for action and ability to deliver in a fast-paced environment.
  Excellent communication and presentation skills, with the ability to influence and engage senior stakeholders.
• 3-5 years of relevant experience in digital commerce, performance marketing, retail media and/or shopper marketing, with a strong understanding of how these areas drive business growth.
   

  PREFERRED QUALIFICATIONS

• Good understanding of the ad tech, retail media and measurement ecosystem, including performance and effectiveness measurement solutions.
• Experience leveraging consumer and shopper insights to identify growth opportunities and drive measurable business value.
• Passion for digital, social and commerce, with a continuous learning mindset and willingness to build capabilities and share best practices across teams.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.