- Location
- Philadelphia, PA, US
- Workplace
- Remote, Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- VP
- Closing date
- Today
- Source
- iCIMS
Description
Overview
Company Name: IndeVets
Industry: Veterinary Staffing
Our Mission: To revolutionize veterinary staffing by creating meaningful, flexible careers for veterinarians while delivering exceptional, reliable talent to hospitals, bringing balance and harmony to both sides of the care equation.
Why Join IndeVets: Join a fast-growing, values-driven company at the forefront of reshaping how veterinary medicine works. Work with passionate, talented people who care deeply about quality medicine and doctor well-being.
Location: Philadelphia, PA preferred (Hybrid); Remote candidates considered
Responsibilities
The VP of Marketing & Growth will lead IndeVets marketing and growth strategy across veterinarian acquisition, brand, and hospital demand generation, with a clear focus on accelerating veterinarian acquisition while building awareness and demand across both sides of the marketplace. Reporting to the COO, your primary mandate will be to build a scalable, measurable engine for veterinarian growth, increasing the number of veterinarians who discover IndeVets, engage with our brand, enter the recruiting funnel, and ultimately become Associate IndeVets (AIV). This role owns brand, growth marketing, recruiting marketing, hospital marketing, content, communications, and marketing operations while partnering closely with Recruiting, Sales, and Account Management to capitalize on growth opportunities.
- Accelerate AIV Growth
- Own the strategy for increasing the number of new veterinarians joining IndeVets, identifying and attacking the highest-impact opportunities across the full acquisition funnel.
- Build and optimize growth across paid, organic, referral, partnership, lifecycle, and other channels, partnering cross-functionally to improve conversion and remove barriers to growth.
- Build a World-Class Growth Engine
- Build the growth model, scorecard, and experimentation roadmap needed to identify bottlenecks, prioritize opportunities, and forecast veterinarian growth by channel and market.
- Use data and unit economics to allocate investment toward the highest-return opportunities and build the systems, capabilities, and team required to scale.
- Lead the IndeVets Brand
- Own IndeVets' brand strategy, positioning, messaging, and creative across veterinarians and veterinary hospitals.
- Build a distinctive and trusted brand that makes IndeVets one of the most compelling career options for veterinarians and a differentiated partner for hospitals.
- Drive Hospital Marketing
- Partner with Sales to build scalable demand-generation programs that create qualified hospital opportunities and support geographic expansion.
- Improve segmentation, targeting, messaging, and sales enablement to increase Marketing's contribution to pipeline and revenue while keeping hospital demand aligned with veterinarian supply.
Qualifications
You’ll Thrive in This Role If You Have:- An operator mindset with a track record of materially improving core business metrics.
- Comfort owning a shared KPI (AIV starts) that sits across Marketing, Recruiting, and Clinical.
- Confidence allocating resources at the market level instead of applying one national playbook.
- A bias toward action, addressing immediate marketing needs while building the longer-term strategy.
- Comfort operating with imperfect data and using judgment to move forward quickly.
- A track record of connecting brand and long-term demand-building work to numbers Sales and Recruiting can see.
What You Bring to the Table
Required:
- Experience leading Growth, Marketing, or related function in a high-growth business
- Strong analytical instincts, test-and-learn mindset and comfort running structured experiments
- Strong cross-functional leadership skills
- Experience building and optimizing multi-channel acquisition funnels
- Experience building and developing high-performing teams
- Experience scaling a two-sided marketplace
- A record of materially increasing qualified demand and hires
- Experience driving market-level revenue growth across a multi-market business
- Success building or rebuilding a marketing organization
- Ownership of marketing analytics, attribution, and executive reporting
Preferred:
- Experience with marketplaces, staffing, recruiting, veterinary industry, or another business where supply acquisition is central to growth
- Experience connecting brand investment to measurable growth
- Strong command of both performance marketing and longer-term demand creation
- Success operating across functions where Marketing doesn't control every step of the customer or candidate journey
- Veterinary industry experience
Benefits
Did we mention we have competitive pay and great benefits? Specifically:
Medical Insurance with a monthly Company contribution
Low-Cost Dental and Vision Insurance
Company-Paid Short-Term Disability Insurance
Low-Cost Long-Term Disability Insurance
Company-Paid Life and Accidental Death & Dismemberment (AD&D) Insurance
Voluntary Employee, Spouse, and Dependent Life Insurance
Company-Paid Employee Assistance Program (EAP)
Paid Parental Leave
Generous Paid-Time Off
401(k) and Roth 401(k) contribution with 100% employer match up to the first 4% with no vesting period
About IndeVets
Founded in 2017 and led by veterinarians, IndeVets is a W-2 employment model built to bring greater stability, support, and control to veterinary careers. We combine guaranteed salary, benefits, and dedicated scheduling support with the ability to choose the days you work and build a predictable schedule around your life. Our doctors practice across trusted partner hospitals while staying supported by a centralized team, so they can focus on medicine, not logistics.
Officially certified as a Great Place to Work®.
For more information, visit indevets.com or follow us on LinkedIn, Instagram, and Facebook.
IndeVets is an Equal Employment Opportunity Employer. Applicants are considered for positions without discrimination on the basis of race, religion, sex, national origin, citizenship, age, disability, or any other consideration made unlawful by application federal, state, or local laws.
If you need a reasonable accommodation due to a disability during the application process, please contact [email protected] .
