Senior Performance Marketing Specialist (North America)

We're rethinking how homes work for the way people actually live, and we're looking for a Senior Specialist, Performance Marketing to join our Growth Acquisition team to help shape what comes next—one campaign at a time.

In this role, you'll take end-to-end ownership of Castlery's performance marketing channels for your assigned market — spanning paid social (Meta, Pinterest, TikTok), paid search (Google), and other digital advertising channels — from campaign strategy and audience development to creative testing, bid management, and performance reporting. The campaigns you build and the decisions you make will directly shape how efficiently we bring new customers into Castlery, and how fast we grow. 

What you'll be doing:

• Own performance marketing across your assigned market's key paid channels, including Meta, Pinterest, TikTok and Google.
• Manage and pace campaign budgets across assigned channels against monthly and quarterly spend and revenue targets.
• Develop and execute channel strategy—balancing prospecting and retargeting—to maximise ROAS and revenue.
• Build and refine audience and targeting strategies, including lookalike modelling, keyword and interest targeting, segmentation and exclusion logic.
• Lead structured creative and campaign testing across audiences, creatives, and channel strategies.
• Deliver weekly and monthly performance reporting, and run campaign-, audience- and creative-level deep-dives that lead to clear, actionable recommendations.
• Support cross-channel attribution and incrementality analysis to inform broader performance reviews.
• Partner with the Business & Media Strategy Lead, creative team/agency, and other market leads, while maintaining strong platform partner relationships (Google, Meta, Pinterest, TikTok) for support, beta access and JBP milestones.
• Stay ahead of competitive activity and platform features, feeding insights into quarterly media planning and channel-mix decisions.

What you need to succeed:

• 3–5 years of hands-on experience managing performance marketing campaigns at scale, with direct ownership of both Meta and Google Ads.
• Experience with at least one additional digital channel (e.g. Pinterest, TikTok or programmatic) beyond Meta and Google.
• Track record of managing meaningful monthly budgets and delivering against ROAS or CPA targets, ideally within e-commerce or DTC performance marketing.
• Strong analytical skills, comfortable working with GA4, Looker Studio and platform-native reporting to diagnose performance and know what to fix.
• Rigour in creative testing—clear hypotheses, measurable outcomes—paired with a sharp instinct for audience health and when to refresh targeting.
• Clear, structured communication and stakeholder management skills, with the ability to make a performance review useful to a non-specialist audience.
• Self-directed, curious and proactive, always looking for ways to improve performance.

Built for Real Life, Designed for What's Next

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.