Sr. Specialist, EC Channels, TDSC

Job Posting Title:

Sr. Specialist, EC Channels, TDSC

Req ID:

10158448

Job Description:

Role Mission:

The role will be responsible for leading and scaling E-Commerce operations across channels — JD, Dewu, and WeChat Mini-Program — to drive profitable revenue growth and elevate brand presence in China's dynamic digital commerce landscape.

This role will develop and execute channel-specific sales strategies, secure platform resources and partnerships, achieve revenue targets and KPIs across all five channels, and serve as the primary liaison between cross-functional teams (Merchandising, Marketing, Finance, Creative, Logistics, Customer Service) and platform ecosystem partners. She/he will architect the omni-channel growth roadmap, optimize resource allocation across channels, and build a high-performing operation team capable of delivering best-in-class consumer experience and sustainable business growth.

Key Process Accountabilities

Key Activities

1. Strategy, Revenue ownership and Relationship with Platform

• Develop and execute channel sales strategies, aligned with AOP (Annual Operating Plan) revenue and profitability targets.
• Architect channel-specific growth levers — including live commerce strategy for JD, DEWU & WECHAT.
• Define channel investment allocation, promotional cadence, and resource prioritization based on ROI analysis and platform growth potential.
• Own P&L accountability; Monitor weekly / monthly performance vs. plan, diagnose variances, and dynamically reallocate resources to maximize revenue and margin attainment.
• Build and maintain senior-level relationships with key platform stakeholders at JD, Dewu, and Tencent (WeChat) to secure first-mover access to new tools, traffic subsidies, campaign slots, and category-level strategic partnerships.

2. Channel Operation

• Develop and execute Yearly/Quarterly/Monthly/Weekly/Daily operation plans for JD, DEWU and WeChat to drive revenue growth and achieve sales targets.
• Responsible for supporting e-merchandise team to complete product launch, marketing and allocation etc. Propose and design product promotion, ensure complete sales target.
• Oversee the daily operations of these platforms, working closely with partners to ensure all tasks are carried out smoothly.
• Maintain regular communication with platform category manager to gain resource support and stay updated on platform trends.
• Communicate with relevant teams about assortment & development, MKT campaigns, Pricing strategies, visual appearance, system integration, deliveries, customer services, etc. to achieve the AOP target.
• Responsible for internal and external backend processes like financial reconciliation, legal terms, PR check, controller, compliance communication etc.

3.Channel Paid Advertising Management

• Lead channel paid advertising strategy, implementation, and optimization across JD, DEWU etc.
• Manage TP to continuously test and optimize advertising tools, TA, key words and assets to increase advertising efficiency and ROI.
• Maintain good partnership with paid media platform category manager to seek better platform resources and support.
• Manage and track paid media budget, contribute to EC profitability.

4. Crowd Operation

• Utilize platform tools to conduct in-depth crowd analysis to identify high-potential customer segments and optimize new customer acquisition strategies.
• Analyze existing customer purchase behavior to develop detailed customer segmentation, precisely re-reach and convert them. 
• Constantly monitor the latest trends on platform and competitors, find high-potential consumers and then provide new customer acquisition suggestion accordingly.

Deliverables and Indicators (KPIs)：

Achieve channel revenue and growth targets. Optimize paid advertising ROI and ensure profitability. Ecommerce KPI’s – Sales, traffic, conversion %, UPT, ASP. Increase new customer acquisition and enhance existing customer loyalty. Enhance online user experience.

Job Requirements:

- Education

Bachelor degree or above

- Experience

Minimum 4~5 years’ E-Commerce experience, and at least 2~3 years Tmall or JD experience.

- Knowledge

• Strong expertise in JD/WECHAT channel sales and operation.
• Proficiency in e-commerce platform tools.
• Excellent data analysis skills and strong business strategy and understanding
• Strong communication, presentation, and cross-functional collaboration skills.
• Preferably with experience in apparel and toys industry.
• Fluent in English and Mandarin.

Key Role Dimensions:

Key Relationship:

Internal:

-Country leadership team; And country related department

External:

-Commercial service provider

-Platform

Job Posting Segment:

APAC - Retail

Job Posting Primary Business:

Regional (APAC GC/KR)

Primary Job Posting Category:

E-Commerce

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Shanghai, China

Alternate City, State, Region, Postal Code:

Date Posted:

2026-08-26