Marketing Manager, Youth and Young Adult

What will you do?

• Drive new-to-bank acquisition: Support go-to-market campaigns with a primary focus on acquiring new youth and young adult customers for RBC, helping sharpen our acquisition strategy, messaging, and channel approach to win in a highly competitive market.
• Support mass integrated campaigns end-to-end:
• Challenge the status quo: Bring fresh thinking to our go-to-market approach as the marketing landscape changes, help evolve our channel mix, and connect with customers in more relevant, unexpected ways.
• Execute the strategic narrative: Support the development of the overarching campaign strategy and messaging framework, ensuring every element ladders up to a cohesive brand and business story anchored in YYAs creative strategy
• Manage campaign budgets: Help manage marketing budgets across multiple simultaneous campaigns, ensuring spend is optimized, tracked with rigour, and reported accurately.
• Support the Apple partnership: Work alongside the Senior Manager as a key marketing contact on our Apple relationship, helping coordinate joint initiatives, align on deliverables, and ensure flawless execution.
• Drive social and digital-first thinking: Champion social and digital channels in campaign planning, ensuring ideas are conceived with a digital-first lens and built to perform across platforms.
• Leverage data and insights: Use data and consumer insights to inform creative decisions, optimize campaign performance, and sharpen future go-to-market strategies.
• Bring an eye for creative detail: Review creative assets with precision, ensuring quality, brand alignment, and strategic accuracy at every touchpoint, escalating approvals to the Senior Manager where needed.
• Manage multiple projects simultaneously: Keep multiple campaigns and workstreams moving in parallel without losing sight of deadlines, dependencies, or details.
• Culture & Growth: Support the development of a marketing coordinator, providing clear direction, regular feedback, and meaningful growth opportunities, in partnership with the Senior Manager.

What do you need to succeed?

Must-have:

• Proven experience supporting mass integrated marketing campaigns from strategy through execution, with a desire to deepen and hone those skills.
• Strong project management skills, you can manage multiple complex projects at once without dropping the ball.
• Experience managing marketing budgets across concurrent campaigns.
• Social and digital expertise, you know how to build campaigns that are social and digital-first, not social and digital as an afterthought.
• Stakeholder management skills, you build trust quickly, communicate with clarity, and navigate complex organizational dynamics with ease.
• Partnership management experience, you’ve supported external brand relationships and understand the nuances of co-marketing.
• Strategic thinking ability, you can synthesize information, identify the right insight, and contribute to a compelling strategic narrative.
• Strong creative judgment, you have a sharp eye for detail, especially when reviewing creative work, and can give clear, actionable feedback.
• Data literacy, you know how to use data and insights to make smarter creative and channel decisions.
• An ownership mindset, you take accountability for outcomes, not just activities, and want to be the person others rely on when the pressure is on.
• A challenger mentality, you question the status quo, advocate for better, and aren’t afraid to push back when the brief could be stronger.
• Coaching ability, you’ve mentored or supported junior talent and know how to give feedback, set direction, and help someone early in their career grow quickly into a high performer.

​Nice-to-have:

• Experience in financial services or other highly regulated industries.
• Familiarity with media planning and buying across mass channels (TV, OOH, audio, digital video).
• Experience working on national campaigns within a large matrixed organization.
• Background in content strategy or social-first campaign design.

Job Skills

Brand Marketing, Campaign Development, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timeHUMAN RESOURCES & BMCCRegularSalaried2026-08-252026-09-01

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.