Manager, Paid Social

About the Role

The Manager, Paid Social is responsible for managing the day-to-day execution and optimization of Paid Social investment within the Athleta brand. Sitting within the broader Marketing Shared Services organization, this role is part of Gap Inc.’s centralized approach to Paid Social activation, partnering closely with the Director & Senior Manager, Paid Social, Channel Planning teams, and Media Agency partners to execute campaigns that drive business results. This role will leverage strong channel expertise to identify optimization opportunities, contribute to Paid Social best practices, and support continuous improvement across the portfolio.

What You'll Do

• Manage day-to-day Paid Social activation and execution, serving as the primary day-to-day contact with Media Agency resources dedicated to Paid Social.
• Partner with Media Agency teams on campaign execution, platform best practices, creative strategies, and optimization opportunities to maximize Paid Social performance.
• Monitor Paid Social investment and creative performance against target KPIs identified in marketing briefs, proactively identifying optimization opportunities and escalating potential risks.
• Support cross-portfolio optimization by identifying opportunities to improve efficiency, share learnings, and promote best practices across Gap Inc.’s brands.
• Stay current on Paid Social platform capabilities, industry trends, and emerging opportunities, bringing recommendations and new ideas to the team.
• Partner closely with the Measurement team to ensure accurate reporting, monitor campaign performance, and surface actionable insights.
• Prepare and share campaign performance updates, testing results, and best practices with internal stakeholders.
• Identify opportunities to improve campaign performance through testing, optimization, and adoption of new Paid Social capabilities.
• Support the Senior Manager and Director, Paid social in managing relationships with key platform partners by staying informed on evolving offerings and identifying opportunities that provide incremental value for Gap Inc.

Strategy

• Execute Paid Social strategies aligned with business and marketing objectives while identifying opportunities to improve campaign performance and operational efficiency.

Planning

• Support the planning and execution of Paid Social campaigns, helping optimize investments and ensure campaigns deliver against brand and business objectives.

Leadership

• Demonstrate accountability, initiative, and strong collaboration while building productive relationships with internal stakeholders, agency partners, and cross-functional teams.

Teamwork

• Collaborate effectively across Channel Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work.

Ownership

• Demonstrate Paid Social subject matter expertise, communicate clearly with stakeholders, proactively solve problems, take ownership of campaign execution, and continuously seek opportunities to improve results.

Curiosity

• Champion a test-and-learn mindset by executing testing plans across the Paid Social ecosystem and staying current on platform innovations, products, and best practices.

Who You Are

• 4+ years of marketing experience with 2+ years of experience in Paid Social investment and campaign management.
• Experience planning, executing, and optimizing Paid Social campaigns across major social platforms.
• Experience partnering with agency teams and collaborating effectively across cross-functional stakeholders.
• Strong knowledge of Paid Social platforms, technologies, measurement approaches, best practices, and industry trends.
• Experience working in a highly collaborative, matrixed organization with the ability to influence without direct authority.
• Excellent communication, organization, and interpersonal skills, with the ability to manage multiple priorities in a fast-paced environment.
• Analytical, curious, and proactive, with a passion for continuous learning, testing, and improving campaign performance.
• Comfortable working through ambiguity while contributing to new ways of working and supporting the continued evolution of Gap Inc.’s Paid Social Center of Excellence.