Senior Manager, Category Commercialization & Channel Strategy

The key areas of focus for this role include commercial planning, category assortment, innovation commercialization, and category sales growth strategy. Support the Director Category Commercialization & Channel Strategy with daily workload / projects. Main workstreams include AOP initiatives/projects, executional tracking and alignment of category activities Collaborate with Brand, Supply Chain, Consumer/ Shopper Insights, Marketing, RGM and Category Management to identify and build a prioritized annual calendar of relevant activities, programming, occasion/brand/price/pack/channel (OBPPC) tactics and tools required to deliver against the annual commercial plan for assigned categories Shepherd the commercialization efforts for new product innovation as well as retail account specific product or package innovation, ensuring retail readiness and launch excellence Develop and execute channel priorities that define sales priorities, looks of Success and KPIs while driving organizational alignment Represent the full category commercial perspective in all discussions/decisions across the enterprise Identify strategic opportunities by Channel and facilitate critical cross-functional linkages Track in year performance and determine tactical changes or additions to the commercial programming to address AOP goals Provide on-going leadership and support for company-wide and sales specific meetings i.e., WD Hot & Cold Webinar, NRS Quarterly Business Reviews, National Sales Meeting, customer AOP meetings, etc. Minimum 5 years' experience Sales, Marketing, and/or Commercial leadership experience Experience in consumer goods or retail products strongly preferred, and beverage/ snack industry knowledge is a plus Bachelor's degree from an accredited US or international university; MBA Preferred Commercial strategy or Channel strategy development experience is preferred Ability to partner across multiple levels and functions of an organization to drive improvement in business performance Demonstrate problem solving skills and the ability to learn and adapt quickly Self-motivated and driven with the ability to lead thinking and deliver results in a fast-paced and changing environment Tolerance for ambiguity and ability to resolve complex issues with clear commercial-centered solutions Excellent oral and written communication skills Demonstrated track record of driving sustainable results and problem solving Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations Team player with a “can do” attitude