Business Development Director - Lead Generation

Overview

We are seeking a highly motivated, results-driven Business Development Director to drive top-of-funnel pipeline generation across our portfolio of customer acquisition and demand generation solutions, including Virtual Sales Centers, Lead Generation Programs, and Digital Marketing Solutions.

 

This role is responsible for identifying, engaging, and qualifying prospective enterprise and mid-market clients while creating high-quality sales opportunities for the executive sales team. The Business Development Director will focus exclusively on outbound prospecting, relationship development, discovery conversations, and appointment setting.

The ideal candidate is an energetic hunter with exceptional prospecting skills who thrives on opening doors, generating qualified meetings, and building a predictable pipeline of new business opportunities.

 

Benefits & Time Off: As a full-time position, Company benefits are offered in compliance with the Affordable Care Act (ACA), state and federal law, and Company policies. These benefits include Medical, Dental, Vision, Employee Assistance Program, Life and Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Accident, Critical Illness, Hospital Indemnity, Legal, Identity Protection, Pet Insurance, and 401k.Full-time employees are eligible to receive paid time off (PTO) benefits based on the Company’s current paid time off policies and in accordance with applicable state law. Further, Colorado residents are eligible for Paid Sick and Safety Leave, per applicable state law provisions and Company policy. All benefits are subject to any plan changes at the Company’s sole discretion.

 

Compensation: this position will be paid on a salaried basis with a pay range between $70,000 and $80,000 annually depending on prior experience. This base pay is subject to all applicable statutory deductions and authorized withholdings as required by law. This base pay is also subject to any authorized deductions to contribute toward the employee’s portion of benefits premiums and/or 401(k) contributions.

 

EQUAL OPPORTUNITY STATEMENT QUALFON is an equal opportunity employer. QUALFON provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information (including testing and characteristics), marital status, ancestry, status as a covered veteran, uniformed servicemember status and any other characteristic protected under applicable federal, state or local law.

 

If you would like to fill out a Voluntary Self-Identification of Disability Form, please visit us at Qualfon.com/join-us - https://qualfon.com/join-us/

Responsibilities

Pipeline Development & Prospecting

• Develop and execute outbound prospecting strategies to generate qualified sales opportunities.
• Identify and research target accounts across multiple industries.
• Engage C-level executives and senior decision-makers including CEOs, CMOs, CROs, COOs, VPs of Sales, Sales Operations leaders, and Marketing executives.
• Generate qualified meetings through outbound calls, email campaigns, LinkedIn outreach, referrals, networking, and industry events.
• Conduct initial discovery conversations to understand prospect needs, business challenges, and growth initiatives.
• Qualify opportunities using established sales qualification methodologies before transitioning opportunities to senior sales executives.
• Maintain a consistent pipeline of qualified opportunities that supports company revenue objectives.

Lead Qualification

• Identify organizations with a strong fit for the company's solutions.
• Gather key business intelligence including current sales and marketing initiatives, buying timelines, budget indicators, and decision-making processes.
• Document qualification details and next steps within CRM.
• Schedule introductory meetings between qualified prospects and executive sales leadership.
• Ensure smooth handoff of opportunities while remaining engaged as needed during early sales discussions.

Relationship Development

• Build credibility and trusted relationships with prospective clients during early engagement.
• Maintain regular follow-up with prospects through structured outreach campaigns.
• Collaborate with marketing to execute lead nurturing and demand generation initiatives.
• Work closely with sales leadership to refine target account strategies and messaging.

Market Intelligence

• Monitor industry trends, competitive activity, and emerging customer acquisition technologies.
• Share prospect feedback and market insights with leadership to improve messaging and campaign effectiveness.
• Represent the company at selected conferences, networking events, and customer meetings.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field preferred.
• 5+ years of business development, lead generation, SDR, BDR, inside sales, or outbound prospecting experience.
• Proven success generating qualified enterprise sales opportunities.
• Experience selling or supporting one or more of the following:
• Lead Generation Services
• Outsourced Sales
• Virtual Sales Centers
• Digital Marketing
• Demand Generation
• BPO Services
• Marketing Services
• Strong executive communication skills.
• Excellent phone, email, LinkedIn, and virtual presentation skills.
• Experience using Salesforce, HubSpot, Microsoft Dynamics, or similar CRM platforms.
• Highly organized with strong time management and pipeline management skills.

Preferred Qualifications

• Experience prospecting into enterprise and mid-market organizations.
• Knowledge of account-based marketing (ABM) and multi-channel outreach strategies.
• Experience using sales engagement platforms such as Salesloft, Outreach, Apollo, ZoomInfo, LinkedIn Sales Navigator, or similar tools.
• Experience collaborating with account executives in a team-selling environment.

 

Approximately 10–15% domestic travel for industry conferences, customer meetings, and occasional company events.