OEMFWS & Incentive Marketing Lead - Europe (Castrol)

Job Family Group:

Marketing Group

Job Description:

This is a role within the Castrol organisation and the successful candidate will become part of the Castrol ring-fence. If you are part of the ring-fence, it is expected that your employment will move with Castrol to new ownership.

About the role

As the OEM FWS & Incentive Marketing Lead - Europe, you will play a meaningful role in accelerating growth across our OEM Fleet Workshop Solutions (FWS) business. You will be responsible for developing compelling customer offers, leading promotional and incentive strategies, and ensuring flawless execution across multiple European markets.

This is a highly transparent role requiring strong commercial foresight, project leadership, and customer management skills. Working closely with Sales, Marketing, Finance, Legal, Supply Chain, agencies, and regional teams, you will develop and deliver programmes that drive customer engagement, market share growth, profitability, and brand transparency.

What you'll be doing

Offer Development & Commercial Planning

• Lead development of the annual OEM FWS offer strategy and ASP plan across European markets.

• Define and recommend customer offers that support market share, volume, and gross margin objectives.

• Ensure all contractually committed marketing activities are delivered on time and in full.

• Monitor market dynamics and competitor activity, adapting offers and programmes to maximise business performance.

Promotional & Incentive Programme Leadership

• Develop and implement data-driven promotional and incentive campaigns that drive sales growth, customer acquisition, and retention.

• Own and maintain the European promotional calendar, ensuring alignment with commercial and marketing priorities.

• Translate customer insights and market trends into differentiated promotional mechanics and customer propositions.

• Lead cross-functional teams to deliver programmes optimally from concept through launch and post-campaign evaluation.

• Ensure launch readiness through meticulous validation of mechanics, assets, systems, and terms & conditions.

• Foster a "first-time right" approach to execution.

Performance & Governance

• Own performance tracking, reporting, and optimisation of promotional and incentive activities.

• Evaluate return on investment and business impact, using insights to continuously improve programme efficiency.

• Manage promotional and incentive budgets to ensure efficient investment and strong returns.

• Act as the key point of accountability for programme performance, customer alignment, risks, and opportunities.

What we're looking for

Experience

• Demonstrated ability in Marketing, Sales, Trade Marketing, Customer Marketing, or a related commercial function.

• Proven experience developing and driving promotional programmes, incentive campaigns, customer offers, or channel marketing initiatives.

• Strong customer and channel management experience.

• Demonstrated success leading sophisticated, cross-functional projects across multiple markets.

• Experience influencing senior partners and driving commercial outcomes.

• Budget management and value accountability experience.

Skills & Capabilities

• Customer & Channel Strategy

• Promotional & Incentive Programme Management

• Commercial Planning & Offer Development

• Project & Customer Management

• Customer Relationship Management

• Data Analysis & Performance Optimisation

• Budget Management

• Contract & Commercial Understanding

• Strong communication and influencing skills

• Ability to operate effectively in a fast-paced, matrix organisation

Why Join Castrol?

At Castrol, you'll be part of a global, purpose-driven organization that values innovation, collaboration, and continuous improvement. We foster an inclusive and collaborative environment where people are encouraged to learn, grow and contribute.

We offer opportunities for professional development, competitive benefits, health and wellbeing support, and the chance to work with world-class research capabilities and industry-leading technical experts.

We are an equal opportunity employer and are committed to creating an inclusive workplace where everyone can thrive. Reasonable accommodations are available throughout the recruitment process and employment lifecycle.

Apply today and help us drive procurement excellence at Castrol.

Travel Requirement:

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Agility core practices, Agility core practices, Brand Management, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Customer Value Proposition, Developing creative marketing content, Dialogue enablement, Digital Fluency, Digital Marketing, Generating customer insights, Loyalty Management, market, Marketing comms plan, Measuring and Verification for Carbon Storage, Monitoring, Offer and product knowledge, Offer Development, Offer execution and growth, Product Ownership, Project Management, Research and insights, Sales forecasting/demand planning {+ 1 more}

​
Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.