B2B Digital Marketing Specialist

We're looking for a B2B Digital Marketing Specialist to join Aussie Broadband and drive the performance of our paid digital marketing channels. In this permanent role, you'll be responsible for planning, executing and optimising Search & Social campaigns that generate high-quality leads, support pipeline growth, and maximise marketing ROI across our business customer segments.

Based in our Melbourne CBD office (hybrid), you'll bring hands-on expertise in paid media, audience targeting and performance optimisation, along with a strong understanding of the B2B buyer journey and demand generation strategies.

At Aussie Broadband we believe difference is something to celebrate. Being advocates for Inclusion and Diversity means our team can bring their whole selves to work and allows us to better represent our customers and the communities that we serve. As a proud Equal Opportunity Employer, supporting and celebrating difference is just one way that we demonstrate our value of ‘Be good to people’ everyday. 

Join us as we continue to grow and make a mark as the 4th largest telco in Australia!

Why work for Aussie? 

Founded in regional Victoria almost 20 years ago, we are local from the ground up. What started in a living room in Morwell, has now expanded to every corner of Australia - we’re growing fast and not slowing down!

Our fantastic culture lives and breathes our values: 

• Don't be ordinary, be awesome

• Think BIG

• No bullsh*t

• Be good to people

• Have fun

We are proud to be a B Corp Certified company, which means we’re good to our people, our customers, and the planet by maintaining the highest standards for social and environmental performance, transparency, and accountability.

We care about our community through our Pledge 1% commitment, sponsorship programs and our paid staff community service leave offering.  

But don’t just take our word for it – We have been named one of the top employers in Australia by HRD magazine.

The good stuff

• 26 weeks paid parental leave for both primary and secondary caregivers (in addition to any government-paid leave)

• Discounted internet up to the value of $109 per month

• 20% off our Mobile services 

• Day to day benefits like flexible working arrangements, Employee Assistance Program (EAP), discounts with big names like Specsavers, HCF and many more

• Celebrating you! With monthly rewards and recognition

• Internal training and resources for you to continue to learn, grow and achieve your career goals

• Yearly allowance for amazing Aussie merch

• Fitness Passport for access to multiple gyms and pools across Australia

Let’s talk about you

To be successful in this role, you will possess:

• Proven experience managing and optimising B2B paid media campaigns across Search & Social channels.

• Strong understanding of lead generation, demand generation and pipeline-focused marketing strategies.

• Experience conducting keyword research, managing account pacing, and implementing best-practice campaign structures.

• Demonstrated success using bid strategies within SA360 and Google Ads to improve lead quality and campaign performance.

• Experience building and optimising Meta campaigns, including audience targeting and objective-based delivery.

• Experience managing budgets, forecasting spend and delivering campaigns within deadlines.

• Strong analytical and commercial mindset, using data and insights to improve targeting, creative performance, conversion rates and return on investment.

• Independently setting up and optimising Search & Social campaigns, using insights to continuously improve performance.

• Strong knowledge of analytics platforms including Google Analytics and Campaign Manager.

• Ability to communicate performance insights and recommendations to marketing and business stakeholders.

• A proactive approach to testing, innovation and adopting new digital marketing technologies and capabilities.

• Experience collaborating with sales and marketing teams to align campaign activity with business growth objectives.

How will you support our "Why"?

• Planning, activating, and optimising digital marketing campaigns across paid channels, with ownership of campaign setup, trafficking, optimisation, and reporting against key business goals and internal metrics.

• Identifying trends and insights to inform spend allocation and improve campaign effectiveness.

• Designing, executing, and measuring experiments and conversion tests using digital marketing best practices.

• Applying strong analytical skills to evaluate the end-to-end customer journey across multiple channels and touchpoints.

• Acting as a well-rounded digital marketer with strong expertise in Search & Social, supported by broader channel understanding across digital.

Ready to join?

Hit the apply button to submit your application and our fantastic team will be in touch!

Even if you feel you don’t meet all the requirements, we’d still love to hear your story. We like to think outside the box with the people we hire.

If you have any questions, get in touch today with our team at [email protected]

Just a heads up, we can’t take applications through email, so make sure you apply via the job link we've set for this role, so you don't miss out!