Marketing & Content Assistant

Are you a creative, organised marketer who loves bringing brands to life? Do you enjoy creating
engaging content, building email campaigns, and helping early-stage businesses grow?
We're looking for a Marketing & Content Assistant to join an exciting, fast-growing consumer
health startup. Working directly with the Founder, you'll play a key role in executing the brand's
marketing strategy, creating content, and helping build a business from the ground up.
This is an excellent opportunity for someone who enjoys taking ownership, working
independently, and contributing ideas while supporting a founder focused on strategy and
product development.

About the Role
You'll primarily support our client with a pre-launch wellness brand focused on post-event
recovery, while also providing occasional marketing support to a second health-tech brand.
The Founder will provide the overall marketing direction and messaging—you'll be responsible
for transforming those ideas into polished, customer-ready content and campaigns.
The role is initially 20 hours per week, with the opportunity to increase to full-time as the
business continues to grow.

Social Media Marketing
● Edit founder-recorded TikTok videos into engaging short-form content for TikTok and
Instagram Reels.
● Create visually appealing Instagram carousel posts and static graphics in Canva.
● Develop and maintain the monthly social media content calendar.
● Schedule and publish social media content.
● Ensure all content is aligned with the brand's tone, style, and visual identity.

Email Marketing
● Design and build email campaigns and automated customer journeys, including:
○ Welcome series
○ Abandoned cart flows
○ Promotional campaigns
● Create email designs in line with the brand identity.
● Translate marketing briefs and inspiration into high-converting email campaigns.

Content Marketing
● Assist with drafting blog content for the Offdays brand.
● Format and publish blogs within Shopify.
● Source, resize, and optimise blog imagery to match brand  templates.
● Support content production for a second health-tech business by sourcing and preparing
blog imagery.

Marketing Support
● Help organise and execute marketing campaigns across multiple channels.
● Research marketing inspiration and industry trends.
● Maintain consistency across all marketing assets.
● Suggest ideas and improvements based on marketing best practices.