Events Specialist

Who We Are

For more than 130 years, The Salvation Army has served people in need in communities across Canada and Bermuda. Building on our roots as a world-wide Christian church, each year we help more than 2 million people, providing necessities such as food, clothing and shelter. In addition, we support people experiencing unemployment, addiction and family challenges. We continually adapt and innovate to meet emerging needs and live out our mission, vision and values of hope, service, dignity and stewardship. As a faith- and values-based organization, we hire and serve people of all backgrounds and walks of life - there is a place for everyone to belong here.

Mission Statement

The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.

Job Description:

Position Purpose:

 

The Events Specialist role exists to support The Salvation Army in Canada by planning and delivering strategic events that enhance brand awareness, strengthen community engagement, and increase fundraising revenue. The incumbent develops and executes event, marketing, and sponsorship strategies that achieve and exceed revenue goals while effectively managing event budgets. Through collaboration with donors, sponsors, volunteers, and community stakeholders, the Events Specialist creates meaningful experiences that expand awareness of The Salvation Army’s mission, foster lasting relationships, and deliver measurable outcomes that support the organization’s programs and services across Canada.

This position is a temporary, fixed-term contract.

Key Accountabilities:

 

• Develop and execute strategic event plans and special initiatives that increase brand awareness, expand supporter engagement, grow sponsorship opportunities, and maximize fundraising revenue.

• Implement integrated marketing and promotional strategies that drive sponsorship acquisition, ticket sales, participation, and achievement of event funding goals.

• Lead the planning and delivery of events, including galas, golf tournaments, concerts, leadership breakfasts, donor stewardship events, and campaign launches, ensuring seamless execution and high-quality participant experience.

• Coordinate all event logistics, including venue selection, registration processes, accommodations, audio/visual requirements, creative assets, and event-day operations.

• Manage event budgets and expenditures, ensuring cost-effective delivery, financial accountability, and appropriate approval of additional expenses.

• Cultivate relationships with sponsors, third-party fundraisers, vendors, attendees, and community partners to strengthen engagement, encourage ongoing support, and enhance event success.

• Recruit and support volunteers by coordinating their involvement, providing ongoing guidance and recognition, and fostering a positive volunteer experience.

• Evaluate event performance through reporting, data analysis, and stakeholder feedback to measure outcomes, identify opportunities for improvement, and inform future events and fundraising strategies.

 

Education and Experience Qualifications

 

• Completion of a formal post-secondary/ college diploma in events management; an alternative level of education and experience will be considered.

• Minimum three to five (3-5) years’ professional experience in special events and special event marketing.

• Proven experience planning, coordinating, and executing successful events, fundraising initiatives, or community engagement activities.

• Strong knowledge of event logistics, project management principles, and performance measurement techniques, with the ability to evaluate results and identify opportunities for improvement.

• Excellent communication skills, both written and verbal, with the ability to build and maintain effective relationships with donors, sponsors, volunteers, vendors, and community stakeholders.

• Exceptional customer service and interpersonal skills, with the ability to work collaboratively and professionally in a consultative and team-oriented environment.

• Demonstrated ability to manage multiple priorities, meet deadlines, and adapt to changing requirements while maintaining a high level of accuracy and attention to detail.

• Proficiency in Microsoft Office Suite and related business applications, including word processing, presentations, reporting, and publishing tools.

• Creative problem-solving skills combined with sound judgment, discretion, and the ability to manage confidential information appropriately.

• Commitment to the mission, values, and ethical standards of The Salvation Army in Canada, with the flexibility to work evenings, weekends, and other hours as required to support events and organizational priorities.

This position is a temporary, fixed-term contract.

Compensation:

The target hiring range for this position is $58,531.20 to $73,174.40 with a maximum of $87,817.60.

Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role.

The Salvation Army will provide reasonable accommodation upon request. Please email [email protected] if you have a need for any accommodation and we will be pleased to discuss this with you.