Director, Marketing Strategy and Go-To-Market

We’re seeking a Director, Marketing Strategy & Go-to-Market to shape the next era of growth for our B2C business. This leader will architect and operationalize how we go to market across client segments – bringing greater clarity, consistency, and coordination in how we position our offerings, activate major marketing moments, and scale marketing impact across the enterprise.  

This is a highly strategic builder and integrator role. You’ll modernize our external-facing offerings, lead shared capabilities functions that enable scale, and serve as the connective tissue across segment marketing teams. The ideal candidate is a seasoned marketer who thinks in systems, operates at the intersection of strategy and execution, and excels in highly matrixed environment to drive alignment through influence. 

What You’ll Own 

• Lead division-wide GTM marketing strategy that spans all client segments and business lines, establishing processes and standards that increase marketing effectiveness  

• Serve as the connective tissue between segment marketing teams – aligning positioning, narrative, and market timing 

• Elevate and evolve our offer architecture – how offerings are structured, connected, and brought to market as a cohesive system, anticipating long-term trends and opportunities that enable future growth  

• Develop and maintain value propositions across the division, ensuring offers are differentiated, compelling, and aligned to client needs and growth strategy  

• Use data, analytics, and market insights to inform marketing decisions and connect initiatives to measurable business outcomes  

• Define how we sequence and coordinate major marketing moments  

• Shape and mature marketing capabilities to enable growth and retention, including events marketing, sales collateral and enablement, and thought leadership  

• Build the operating model for how this centralized function works with and through segment marketing teams 

• Lead and develop a team of leaders and individual contributors, setting direction, driving accountability, and ensuring delivery against strategic goals. Provide guidance, share best practices, and remove obstacles. 

• Build and sustain a high-performing organization through coaching and mentorship, strengthening leadership capability and overall team effectiveness. 

What You Bring 

• Exceptional strategic vision and leadership on large-scale, division-wide marketing initiatives 

• Hands-on experience with offer architecture, positioning, and value proposition development, including ability to lead market research to uncover client needs, competitive analysis, and market sizing  

• Ability to synthesize multi-dimensional, complex concepts into clear, consumable implications, actions, and decisions  

• Demonstrated ability to drive structured problem solving, leveraging strategic frameworks and insights for complex data-driven decisions  

• Track record for connecting marketing initiatives to broader organizational goals 

• Experience developing and maturing marketing functions in high growth environments 

• Strong ability for cross-functional collaboration with business partners, vendors, and internal marketing teams to align strategies to goals  

• Proven success advising an influencing senior executives, with advanced presentation, storytelling, and visualization skills to communicate in a concise and compelling manner 

• Experience leading and developing senior marketing talent through growth and evolving organizational needs