Senior Manager, CRM, Loyalty and Growth, APAC

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job Overview: 

Restaurant Brands International is undergoing an exciting digital transformation across APAC. As guest expectations continue to evolve, our digital team is focused on building stronger guest relationships, improving the customer journey across digital and in-restaurant channels, and enabling our franchisees to unlock profitable, incremental growth through CRM, loyalty, and guest engagement capabilities.

The Sr. Manager, CRM, Loyalty & Growth, APAC will be responsible for shaping and driving CRM, loyalty and digital growth strategy across all RBI brands present in APAC, including Burger King, Popeyes Louisiana Kitchen and Tim Hortons.

The role will own relationships with key franchisee stakeholders — including Heads of Digital, Heads of CRM, and other senior market leaders — working closely with local marketing, consumer technology, operations and global teams to define CRM and digital priorities. The mandate includes CRM platform enablement, improving guest engagement and translating data into commercial growth.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.

Your Responsibilities: 

Strategic Thinking & Franchisee Engagement

• Own and manage strategic relationships with key franchisee stakeholders across APAC — including Heads of Digital / CRM, CMOs, and other senior market leaders — acting as a strategic partner to shape CRM, loyalty, and digital growth roadmaps.

• Lead the development and implementation of CRM and guest loyalty strategies designed to drive profitable, incremental guest behavior, ensuring alignment with brand strategy, commercial objectives, and local market maturity.

• Partner with franchisees to develop CRM activity calendars, lifecycle engagement plans, campaign journeys, segmentation strategies, and personalization opportunities — testing, learning, and scaling across app, web, email, push, SMS, and in-restaurant touchpoints.

• Develop governance, reporting, and operating routines to track performance across markets, facilitate regular business reviews, and support APAC leadership with visibility into CRM and loyalty outcomes.

Functional Expertise

• Bring strong working knowledge of CRM and engagement platforms — including Braze and MoEngage — with familiarity across product analytics tools such as Amplitude, CDP evaluation, and AI-driven personalization, to advise and enable franchisee technology decisions.

• Own journey architecture across guest segments — from automated trigger-based journeys in the near term to full lifecycle architecture over time, ensuring CRM execution is structurally sound across markets.

• Manage the design, testing, rollout, and optimization of CRM platforms, loyalty capabilities, and digital guest engagement tools in partnership with Consumer Technology teams, ensuring capabilities meet business needs across markets.

• Use guest data and CRM analytics to identify behavior patterns, engagement opportunities, and growth levers — measuring program performance across frequency, retention, incrementality, redemption, and guest lifetime value.

• Codify internal and external best practices across CRM, loyalty, guest engagement, personalization, and lifecycle marketing.

Your competencies and experience: 

• Degree in Business, Marketing, Finance, Statistics, or a related field.

• 7+ years in CRM, loyalty, lifecycle marketing, or customer analytics — preferably in QSR, e-commerce, retail, CPG/FMCG, hospitality, or consumer technology.

• Experience working across multiple APAC markets, including large and complex markets such as Australia, China, India, Korea, and Japan; strongly preferred

• Strong command of CRM strategy, loyalty programs, lifecycle marketing, segmentation, and personalization — including digital guest journeys across app, web, and in-restaurant touchpoints.

• Hands-on familiarity with engagement platforms such as Braze and analytics tools such as Amplitude, with experience across platform implementation, campaign automation, and loyalty program development.

• Ability to translate guest data and campaign performance into clear recommendations and commercial actions.

• Proven ability to manage and influence senior franchisee and market stakeholders — including Heads of Digital, Heads of CRM, and commercial leaders — without direct authority, acting as a strategic partner on priorities, roadmap and investment decisions.

• Comfortable operating in a lean, fast-moving, cross-functional environment across multiple markets, brands and priorities simultaneously.

• Strong proficiency in Microsoft Office (e.g. Excel and PowerPoint) and Database systems/languages (e.g. SQL and Python) 

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.