Senior Manager, Copy

Description

About Us: Born in artistry, built for real life, and fueled by a global community, Morphe delivers high-performance, high-design beauty without the prestige price tag. Leveraging exceptional product development, regulatory, and supply chain capabilities, we make innovative products that invite creativity and celebrate the freedom to look how you want, when you want. Join us in shaping what’s next in beauty.

Summary of Position: 

As the lead voice of the Morphe brand, the Senior Manager, Copy owns the brand's verbal identity and the big ideas that bring it to life. This role concepts and delivers large creative platforms that supporting marketing can be built around, while keeping the Morphe voice modern, culturally relevant, and rooted in our makeup-first, performance-driven point of view. The Senior Manager leads copy end to end, from platform concept to naming and trademark clearance to final execution, manages and develops a Junior Copywriter, oversees email and social agencies, runs weekly cross-functional copy meetings, and presents work directly to the VP of Brand and the CEO.

Principle Accountabilities: 

? Concept and deliver large, ownable creative platforms for launches, collections, and brand moments that 360 marketing (campaign, social, creator, retail media, ecommerce, PR, and in-store) can be built around, partnering with the VP of Brand, Creative, and Product Marketing from brief through rollout. 

morphe.com

? Provide strategic and organizational copy direction across the brand, setting copy priorities, briefs, and workflows so the team and partners deliver on time and on strategy. 

? Own and evolve the brand voice and style guide, ensuring copy quality, accuracy, and consistency across all touchpoints (packaging, PDPs, email, social, retail media, in-store, and video). Keep the voice a living, breathing thing: modern, culturally relevant, and never stale, while staying true to Morphe's makeup-first, performance-driven point of view. Partner with Product Development and Regulatory on claims accuracy. 

? Lead product, collection, and campaign naming and packaging copy from concept through execution. Own trademark facilitation: run preliminary name screening using AI-powered search tools, partner with Legal to confirm name clearances and filings, and maintain a naming and clearance tracker so launches stay on schedule. 

? Lead copy development for PR kits and visual merchandising (VM), ensuring each brings the platform and brand voice to life in the hands of press, creators, and shoppers.

? Run the weekly cross-functional copy meeting with partners (Product Development, Product Marketing, Creative, Regulatory, Ecommerce, and Retail) to align on priorities, review work, and drive timely approvals.

? Present platform concepts, names, and copy to the VP, Brand and CEO, clearly articulating the creative rationale and incorporating feedback. 

? Manage and mentor a Junior Copywriter, setting clear goals, giving regular feedback, and building both craft and conceptual skills.

? Oversee copy consultant and agency support, providing clear briefs and holding all work to Morphe standards. 

? Build and refine scalable copy processes, including thoughtful use of AI tools to increase speed and efficiency without compromising brand voice.

Key Working Relationships: 

• VP, Brand (direct manager)

• CEO

• Legal (trademark clearance and claims review)

• Product Development and Regulatory

morphe.com

• Product Marketing

• Creative and Design

• Social, Creator, and Influencer Marketing

• Ecommerce and CRM

• Wholesale and Retail Partnerships (e.g., Ulta, Target, Superdrug)

• Artistry and Education

• PR and Visual Merchandising

• External partners: PR agency and email and social agencies

Physical Requirements: Must be able to perform essential functions (with or without an accommodation) without posing a "direct threat" to the health and safety to self or others.

The Company reserves the right to alter, change, abolish and even combine jobs depending upon changing conditions.

#morphe

Requirements

Required Skills & Experience: 

• BA in English, Journalism, Marketing, Communications, or related field.

• Minimum of 8 years copywriting experience, including at least 3 years in a lead or management role.

• Proven track record concepting large-scale, integrated campaign platforms that scale across 360 marketing.

• Experience owning and evolving a brand voice, including tone of voice and style guides.

• Experience leading product naming and trademark processes in partnership with Legal; familiarity with trademark search databases and AI-powered search tools.

• Experience managing and developing copywriters and overseeing consultants, freelancers, or agencies.

• Strong presentation skills, with experience presenting creative work to senior and executive leadership.

• Minimum of 6 years of ecommerce and omnichannel experience (DTC, retail partners, social, and creator).

• Excellent command of the English language and thorough understanding of grammar, usage, and standard reference texts.

• Comfort using generative AI tools within the copy workflow.

• Experience in beauty strongly preferred.