Marketing Acquisition Manager

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Job Responsibilities:

The Marketing Acquisition Manager is responsible for driving customer acquisition and business growth through the execution, optimization, and performance management of marketing programs across all Welo Global brands. The role partners with Marketing Directors, Sales, Account Management, and Revenue Operations to translate strategic objectives into measurable acquisition initiatives that generate pipeline, improve marketing performance, and contribute to revenue growth.

Acting as the subject matter expert for marketing automation, lead management, and acquisition performance, this role leverages data, technology, and market insights to continuously improve marketing effectiveness and business outcomes.

MAIN TASKS & RESPONSIBILITIES

Acquisition & Campaign Management

• Own the delivery, execution, optimization, and performance management of acquisition campaigns across all Welo Global brands.
• Develop, execute, and optimize multi-channel marketing programs aligned with business and revenue objectives.
• Create, test, and optimize campaign assets including emails, landing pages, forms, nurture programs, and audience journeys.
• Support the planning and execution of acquisition initiatives in alignment with broader marketing strategies.
• Collaborate with Marketing Directors to translate strategic priorities into measurable marketing activities.

Marketing Operations & Technology

• Own the administration, optimization, and governance of Marketing Cloud Account Engagement (Pardot).
• Manage marketing technologies including Salesforce, ZoomInfo, Outreach, Lead Forensics, and SurveyMonkey to maximize acquisition performance.
• Maintain data quality and database health to support effective marketing automation and lead management.
• Develop and continuously improve lead processing, lead scoring, segmentation, and nurturing processes.
• Provide training and support to internal stakeholders on marketing platforms and best practices.

Performance, Analytics & Optimization

• Own marketing performance reporting, dashboard management, and campaign analysis.
• Deliver actionable insights and recommendations to improve acquisition performance, conversion rates, marketing ROI, and business outcomes.
• Establish and monitor acquisition KPIs, benchmarks, and reporting frameworks.
• Identify opportunities for optimization across channels, campaigns, technologies, and processes.
• Research market, customer, and competitor trends to inform marketing planning and performance improvement initiatives.

Cross-Functional Collaboration

• Partner with Sales, Account Management, Revenue Operations, and Marketing teams to improve lead quality, pipeline contribution, and customer growth opportunities.
• Support website, SEO, and paid media initiatives to maximize acquisition effectiveness.
• Contribute to annual, quarterly, and campaign planning activities.
• Influence stakeholders through data-driven recommendations and marketing best practices.
• Support continuous improvement initiatives that enhance marketing effectiveness and operational efficiency.

Additional Job Details:

REQUIREMENTS

Education

• Bachelor's degree in Marketing, Business, or related discipline, or equivalent professional experience.

Experience

• 5+ years of progressive B2B marketing experience with increasing responsibility in acquisition, campaign management, and marketing operations.
• Minimum 3 years of hands-on experience with marketing automation platforms, preferably Marketing Cloud Account Engagement (Pardot).
• Proven experience managing end-to-end acquisition campaigns and delivering measurable business results.
• Experience working cross-functionally with Sales, Revenue Operations, and senior business stakeholders.
• Marketing Cloud Account Engagement (Pardot) Specialist Certification preferred.

Skills & Knowledge

• Marketing Acquisition & Demand Generation
• Marketing Automation & Lead Management
• Campaign Planning & Optimization
• Marketing Analytics & Performance Reporting
• SEO & Paid Media
• Salesforce & Marketing Technology Platforms
• B2B Marketing
• Data Analysis & Insight Generation
• Stakeholder Management & Cross-Functional Influence
• Project & Process Management
• Commercial Awareness
• Strong written and verbal communication skills

MEASURES OF SUCCESS

• Acquisition and lead generation performance.
• Contribution to marketing pipeline and revenue objectives.
• Campaign ROI and conversion rates.
• Marketing automation effectiveness and database health.
• Accuracy and quality of marketing reporting and insights.
• Continuous improvement of marketing processes, tools, and performance.
• Successful execution of strategic marketing initiatives.