Campaign Planner

At M&G, our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

Through telling it like it is, owning it now and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and offer workplace adjustments to ensure you have the support you need to succeed in your role.

The Role: Campaign Planner

Great campaigns need more than a great idea. They need a plan that makes it happen.

The brief is agreed. The creative direction is taking shape. But turning it into a coordinated campaign, with every contributor, milestone and dependency moving in the right order?

That takes someone who can see the full delivery picture and keep every part connected. Someone who brings clarity to complexity. Who spots the gap before it becomes a problem. Who knows what needs to happen, who needs to be involved and what could knock the plan off course.

Sound like you?

At M&G, we’re looking for a Campaign Planner to help turn ambitious campaign ideas into coordinated, deliverable plans. You’ll provide the structure, pace and visibility that help teams do their best work, from the point the brief is agreed through to delivery, optimisation and learning.

See the whole plan. Keep every part moving.

Working closely with the Campaign Lead, you’ll translate an agreed brief and creative direction into a clear, sequenced campaign plan.

You’ll bring together inputs from insight, editorial, creative, digital, data, production and compliance, turning individual workstreams into one connected delivery schedule. You’ll map the milestones, resources, budget, handovers and dependencies that allow the campaign to move forward with confidence.

You’ll maintain a clear view of progress and plan health, keeping timelines, risks, issues, decisions and resource requirements current. When something is beginning to move off track, you’ll identify it early, work with the right people to resolve it and escalate where a wider decision is needed.

You’ll also manage the scheduling and trafficking of content and assets into production and distribution. Throughout delivery, you’ll maintain version control and a clear audit trail of changes, approvals and sign-offs.

Good with detail. Even better at making it useful.

This is not about maintaining a plan for the sake of it. The plan needs to help people make decisions, understand priorities and deliver better work.

You’ll coordinate working-level campaign check-ins, track progress and help unblock day-to-day delivery issues. You’ll make sure handovers between teams are clear and timely, closing the gaps that can leave activity disconnected or create unnecessary rework.

You’ll provide the Campaign Lead with an accurate, up-to-date view of delivery, enabling them to manage senior stakeholders and make informed decisions without having to chase the operational detail.

When you’re supporting more than one campaign, you’ll balance competing demands and resequence activity in line with the agreed priorities.

What you’ll bring

To be considered for this role, you’ll need to be able to demonstrate:

• Proven experience supporting or managing the operational delivery of integrated, multi-channel marketing campaigns.
• Strong project or campaign-planning experience, including building and maintaining detailed, multi-workstream delivery plans.
• Experience coordinating cross-functional teams and contributors against shared milestones, dependencies and deadlines.
• Strong organisational skills, with the ability to manage multiple priorities and maintain accuracy in a fast-moving environment.
• Experience identifying and tracking risks, issues, dependencies and decisions, with the judgement to resolve delivery issues or escalate them appropriately.
• Experience tracking campaign budgets, resources or delivery forecasts and identifying emerging variances.
• Clear and practical communication skills, with the ability to translate strategic direction into defined actions, responsibilities and timelines.
• Experience operating in a regulated or strongly brand-governed sector, and working within brand, compliance and approval requirements.

You’ll also bring sound judgement, attention to detail and a constructive approach to working with others. You’ll be comfortable asking the right questions, holding people to an agreed plan and raising delivery risks early and factually.

Useful, but not essential

Financial or professional services experience would be an advantage, but it is not essential. We welcome relevant experience from other regulated or strongly brand-governed sectors.

Familiarity with structured risk and issue-management approaches, such as RAIDD, would also be useful. However, we’re equally interested in candidates who have used comparable project or campaign-governance methods.

You’ll be curious about how planning tools, smarter production approaches and the responsible use of AI can create greater visibility, reduce unnecessary administration and support more effective campaign delivery. You do not need to be an AI specialist, but you should be able to recognise where new tools could genuinely improve the way work is planned and coordinated.

Bring your structure. Your judgement. Your ability to keep things moving.

If you want your next role to put you at the centre of ambitious campaigns, connecting people, plans and delivery, we’d like to hear from you.

Apply for our Campaign Planner role.

Location: Hybrid (Stirling or Edinburgh office 2 - 3 days per week)
Reporting to: Brand and Creative Services Lead

Recruiter: Phoebe Ewers

What we offer:

We’re dedicated to supporting your wellbeing and helping you thrive, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, and financially plan for the future. Our UK benefits include:

• A valuable pension scheme of up to 18% (13% made up of employer contributions and 5% employee contributions).
• Access to our Share Save and Share Incentive Plan, alongside financial wellbeing and support services to help give you real confidence to put your money to work.
• Enjoy 38 days annual leave (including bank holidays), with the opportunity to purchase up to five extra days. Our Time Off When You Need It policy gives you the flexibility - to balance work and personal commitments.
• Our market-leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave - because supporting families is an important part of our inclusive culture.
• Health & Protection cover includes Private Healthcare, Critical Illness cover and Life Assurance for you, with additional family options - for peace of mind.

To explore more about life at M&G and our full benefits offering, visit Life at M&G

At M&G we strive to have a diverse workforce and an inclusive culture, underpinned by our policies and employee-led networks that offer networking, support and development opportunities for the diverse communities our colleagues represent. We welcome applications from people of all backgrounds – across gender, ethnicity, age, disability, sexual orientation and more – including neurodivergent individuals, career returners and those with military service experience.

M&G is proud to be Level 3: Disability Confident Leader under the UK Government Disability Confident employer scheme, and we welcome applications from candidates with disabilities and long-term health conditions. If you would like to participate in the initiative, you will have the opportunity to indicate this on your application.

We are committed to providing an inclusive recruitment process. All candidates have the opportunity to request reasonable adjustments when applying. If you need any additional support at any stage, please contact us at: [email protected]