Digital Media Strategy and Planning Manager I

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

 

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

 

THE ROLE

The Digital Media Strategy & Planning Manager I owns full-funnel digital media strategy and execution as part of the Digital Marketing team. This role develops and presents data-driven media plans, owns direct media buying from RFP through activation, and turns performance data into clear recommendations for tour marketers and internal stakeholders. This role supports individual Live Nation tour(s), a Ticketmaster category or TMS client(s). The ideal candidate is a strategic thinker who uses AI tools and data dashboards to move faster, brings their own judgment and point of view to every recommendation, and enjoys mentoring junior team members.

WHAT THIS ROLE WILL DO

Media Strategy, Planning & Execution

• Develop and present full-funnel, data-driven media strategies aligned with event goals and audience insights
• Own the direct media buying process, from vendor RFP and negotiation through activation
• Oversee campaign execution across platforms, ensuring delivery, pacing and performance are aligned to KPIs
• Lead reporting strategy and partner with Analytics to generate insights and recommendations
• Evaluate media performance, implement optimizations and inform broader strategic direction

Cross-Functional Collaboration

• Partner with Marketing, Analytics and Creative teams to align on strategy and execution
• Build cohesive campaigns across paid, earned and owned channels
• Contribute ideas and point of view in strategic planning sessions

Client & Stakeholder Management

• Serve as a point of contact for tour marketers, category managers and external vendors
• Communicate media performance and strategic recommendations clearly and persuasively

Team Leadership & Development

• Mentor Specialists and Associates through guidance, training and feedback
• Support onboarding of new team members and delegate tasks to scale workload

Industry & Business Insight

• Track platform changes and industry trends to surface new opportunities
• Apply knowledge of business priorities across clients, categories and tour cycles to media planning
• Provide competitive insights to internal stakeholders and clients

AI-Assisted Work & Critical Thinking

• Use AI to speed up analysis and drafts, while owning the strategic POV and the story behind the recommendation
• Test AI recommendations against benchmarks and past learnings before presenting

WHAT THIS PERSON WILL BRING

• Bachelor’s degree in Marketing, Advertising, Business or a related field
• 4+ years of experience in digital paid media (offline media a plus)
• Moderate to deep experience with at least one major media platform or tool, such as:
  • Ad Serving: Campaign Manager 360 (CM360)
  • Search: Google Ads, SA360
  • Social: Meta Business Manager
  • Programmatic: The Trade Desk
  • Project Management: Asana
• Proven ability to manage campaigns end-to-end across multiple digital platforms
• Experience with direct media buying, including RFPs and vendor negotiation
• Strong Excel and data analysis skills
• Confident user of AI tools and data dashboards, with the judgment to test outputs and form your own recommendations
• Excellent communication, presentation and client management skills
• Experience mentoring or training junior team members
• Agency experience a plus

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

 

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

 

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

 

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

 

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

$62,000.00 USD - $78,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.