Manager, Programmatic

Company Description

About Us: 

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands. 

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data. 

You will be joining a well recognised agency with credentials: 

• Great Places to Work certified three years in a row  
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work  
• 2022 Media Agency of the Year 
• 2023 Media Agency of the Year finalist 

 

What we Offer: 

 

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year  
• Extended long weekends throughout the year with an additional day off each long weekend 
• Wellness & Tech benefits to support what’s most important to you  
• Birthday leave 
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance 
• Local and Global Mobility within the Publicis Groupe network 

Overview

The Programmatic Account Manager is a hard-working, analytical and dynamic digital media professional with client focus in mind. You are part of the next generation of data-driven optimization experts, making a lasting impression as we advance our programmatic activation offering.

 

As an Account Manager, you are responsible for development of strategic programmatic recommendations for your book of business. Upon approval from the client, Programmatic Account Manager will also own development of their own campaigns across selected Demand Side Platforms. Programmatic Account Manager will also be the primary contact regarding campaign optimizations, adjustments and progression and will be the owner of programmatic communication with their respective clients. You are responsible for ensuring proper execution and service levels are provided with best in class collaboration across multiple teams – both internal and external.

Responsibilities

• Develop campaign strategy with the internal or external client teams
• Evaluate the best avenues and draw conclusions that are both data and marketing driven from client campaigns on a tactical level
• Provide advanced actionable insights and implement them so see campaign take shape
• Create programmatic campaigns within our demand side platforms
• Monitor campaign performance, optimize and communicate campaign traction to both internal and external clients
• Communicate campaign details and objectives as necessary, including KPI expectations
• Keep up with new and innovative programmatic technology trends; attend partner presentation to further programmatic knowledge.

Qualifications

• College or University degree required
• Experience activating campaigns in Demand Side Platforms – 2-4 years preferred.
• Experienced in uploading and troubleshoot creative assets
• Strong communicator/collaborator
• Perseverance/tenacity
• Well organized/diligent/detailed oriented
• Strong numerical and computer expertise
• Inquisitive, asks questions, out of the box thinker
• Accountable

Additional Information

 

Transparency matters to us. The salary range for this position is $75,000 to $80,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

 

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.

 

We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. 

 

Please contact our recruiter for any questions, accommodations or specific requests.