Senior Analyst, Media Analytics

Description

About Net Conversion:

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

JOB TITLE: Senior Analyst, Media Analytics

DEPARTMENT: Analytics

REPORTS TO: Manager, Media Analytics

MAJOR PURPOSE

Net Conversion is looking for a data curious Senior Analyst, Media Analytics to support our partners. The Senior Analyst will assist in the development and execution of Net Conversion’s company wide strategies to support partner business goals and objectives while adhering to the company’s mission, vision and values through all that he/she does on a daily basis.

MAJOR RESPONSIBILITIES

• Proactively monitor partner campaign performance and make necessary optimizations with minimal managerial oversight.
• Maintain accurate partner-facing and internal detailed reporting for optimization, utilizing Looker Studio for visualization
• While data aggregation and automation is available for dashboarding, regular work within platforms like Google Ads, BingAds, Google Analytics, Adobe Analytics, Meta is required for reporting and optimization purposes
• Understanding of digital media strategy, tactics and platforms is essential
• Experience in data management (Excel, G-sheets) and DataStudio is expected, or similar data management or visualization platform knowledge (Tableau, Looker, Excel)
• Additional data management/SQL experience is a plus
• Regularly check-in with partners and partner calls to act as an extension of their team and trusted partner
• Work in conjunction with other Analysts and Marketing team to improve partner performance
• Oversee partners’ budgets to ensure campaign spend is within the targeted range while maintaining performance goals
• Emphasis on maintaining partner data collection, aggregation, and reporting
• Adhoc partner analysis as needed, including root cause/deep dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
• As necessary, liaise with partners to share information in order to drive and support a successful campaign

ADDITIONAL RESPONSIBILITIES

• Create and prioritize work tasks utilizing project management systems
• Maintain healthy partner relations and attend meetings as requested
• Provide support to co-workers with partner workload
• Assist in maintain and improvement internal processes

Requirements

CANDIDATE SHOULD HAVE

• 3-5 years experience with digital media, business intelligence, and/or web analytics to grow as a member of a results-driven team, learning and leveraging media optimization and data analysis to achieve partner goals
• Ideal candidate enjoys problem solving, is data curious, a power user in spreadsheets
• (Excel/Google sheets), enjoys data visualization, and can jump into any data platform with minimal oversight
• Should have a working knowledge and understanding of a combination (2-3) of the below platforms or technologies:
• Reporting/analysis of online marketing channels (Meta, DCM, Google Ads, etc.)
• Reporting/segmentation within either Adobe Analytics or Google Analytics
• Experience with BI/report platforms like PowerBI, Tableau, Domo, Datorama, Google Cloud, DataStudio
• Experience in platform implementation/tagging (jQuery/JavaScript) through GTM, DTM or Launch, with exposure to A/B testing, metadata/taxonomy and tracking standards
• Role will support teams working in any of the above platforms
• Excellent verbal and written communication skills
• Extremely organized with great attention to detail
• Excellent ability to analyze information and think systematically
• Strong business analysis skills
• Thorough understanding of the company's business processes and the industry at large

EDUCATION & EXPERIENCE:

• 3-5 years relevant experience
• Bachelors degree in Business, Management, Economics, Accounting, Finance, or Computer and Information Science required; Masters degree preferred.

What does Net Conversion have to offer?!

Competitive Salary

Paid medical at the base tier for the employee only

All the standard medical, dental, vision options

Unlimited PTO

60% STD at no cost to the employee

7 weeks Paid Parental leave after 1 years of service

Supplemental product options such as critical illness, cancer, hospital, life, and more

4% 401k Match

Hybrid work from schedule for those employees in our Orlando or Charlotte office

Wellness Initiatives

Summer Fridays (office closes at 2pm)

Pet Benefits

3 & 5 year anniversary milestone gifts

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].