Associate Director, Business Analytics

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

 

Internal facing responsibilities:

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research and engaging in training.

Required Skills

• Industry Knowledge in marketing analytics and data
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations

Education and Experience

• A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].