AVP - Strategy

Role Summary and Impact

Media Futures Group is part of WPP Media, the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a AVP – Strategy to join us for one of the biggest global brands.

In this role, you will drive thought leadership on the Partnerships vertical, linking cultural insights to content oppurtunities across cricket, entertainment, music, etc. This will be based on a rigorous evaluation of brand role, audience, objective and insights – requiring strong logical thinking, comfort with tools and numbers along with a strong understanding of what would work in culture. It is NOT a role only about ideation or execution. Its about answering the WHY, along with the HOW.

Reporting of the role

This role reports to Regional (APAC), head of partnerships MFG

3 best things about the job:

1. Creating brand -audience maps and partnership frameworks to design a custom roadmap for brands that will deliver to objectives
2. Strong understanding of platforms across linear TV, CTV, digital and on-ground, including scale, role of platforms, and best-fitment for audience x tasks.
3. Work with regional & local cross-functional specialist teams to strengthen partnership measurement

In three months, you would have:

• Be fully immersed in strategic brand challenges & campaigns, cultural context & best campaigns in the competitive set – nationally and globally
• Audited current partnership performance to identify gaps and opportunities.
• Bringing superior understanding of audiences, category, competitive landscape, consumer journeys and growth models to the client portfolio. Eg: Rise of live experiences in GenZ increasing content creation as every shareable moment is caught on camera
• Distilling this understanding into implications on brand partnerships for upcoming campaigns

In six months, you would have:

• Demonstrate strong understanding of brand challenges, consumer-led strategic spaces and media matrix
• 4 key client engagements with senior stakeholders delivering strategic roadmaps
• Established a structured approach for evaluating media partnerships
• Streamlined processes for partner management.

In 12 months, you would have:

• Created a central audience segmentation framework to guide content relevance.
• Work on thought leadership, emerging opportunities and best-in-class work with client teams to keep them engaged and responsive

Skills and Experience

• 7-9 years of experience in content strategy, brand partnerships, or integrated marketing
• Experience in audience tools like TGI, GWI, social listening
• Experience in consumer tech, youth focused brands
• Deep understanding of media, audience tools & analysis across traditional & new-age platforms and ecosystems
• Creative thinker with strong analytical and project management skills
• Strong communication & presentation skills

Measures of success – Strategic Impact:

Audience Planning Rigor: Successful use of audience planning tools (TGI, GWI, YouGov, etc.) to create actionable insights for partnerships

Platform understanding: Demonstrating strong understanding of platforms, proposing the relevant partnerships for the task

Agility: Comfortable with use of AI tools to improve efficiency, create processes and augment proposals

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.