Manager, APAC Social Media & Influencer Marketing

For A Better You

At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career. 

We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.

Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team. Get started now.

Job Summary:

The Manager, APAC Social Media & Influencer Marketing role will  lead and scale our social and influencer strategy across key APAC markets including Japan, Korea, Hong Kong, Singapore, Taiwan, and Southeast Asia.

This role will be responsible for driving brand awareness, engagement, and performance outcomes through social media and influencer marketing. This position plays a critical role in shaping APAC growth strategy, operating at both a strategic and tactical level. The ideal candidate will elevate agency performance, develop localized strategies, and translate social and influencer initiatives into measurable business impact.

This role requires close collaboration with cross-functional stakeholders internally, as well as external agency and creator partners across the region.

Job Expectations:

• Develop and execute APAC social media and influencer marketing strategies aligned with global brand and business objectives

• Build scalable frameworks that drive both brand equity and performance outcomes across diverse APAC markets

• Identify growth opportunities across established and emerging markets including Japan, Korea, Hong Kong, Singapore, Taiwan, and Southeast Asia

• Lead and manage external social and influencer agencies across multiple APAC markets, ensuring high-quality execution and strategic alignment

• Establish clear KPIs, performance expectations, and reporting structures for agency partners

• Conduct regular business reviews and performance audits to optimize ROI and elevate agency output from execution to strategic partnership

• Ensure strong localization while maintaining global brand consistency

• Develop and guide influencer strategies across tiers (macro, mid, micro, affiliate) based on market needs and maturity

• Drive best-in-class campaign execution, content storytelling, and community engagement

• Identify emerging creator trends, platforms, and partnership models to continuously innovate

• Build and scale long-term influencer ecosystems rather than one-off activations

• Define success metrics and optimize campaigns based on performance data and insights

• Translate analytics into actionable recommendations for budget allocation and strategy refinement

• Partner with Performance Marketing and E-commerce teams to align influencer impact with revenue outcomes

• Collaborate with Marketing, Creative, and Global Brand teams to support integrated campaign execution

• Serve as the APAC subject matter expert for social media and influencer marketing

• Ensure alignment between regional strategy and local market execution

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required: 

• Proven experience managing agencies across multiple markets

• Strong understanding of Japan and/or Korea social ecosystems (additional APAC experience highly preferred)

• Demonstrated ability to drive measurable business results through social and influencer programs

• Highly organized with strong project management skills

• Strong analytical mindset with the ability to translate data into actionable insights

• Comfortable balancing strategic thinking with hands-on execution oversight

• Excellent stakeholder management and communication skills

• Strong passion for social media and influencer marketing

• Proven ability to drive performance-based outcomes across multiple APAC markets. This individual is highly strategic, data-driven, and capable of managing complexity across diverse regions

• This role is based in Tokyo, Japan or Seoul, South Korea (Hybrid)

• Fluent in English; fluency in Japanese, Korean, or Chinese required depending on location

Experience Requirements:

Generally requires a minimum of ten (10)+ years of experience in social media and/or influencer marketing, preferably with regional (APAC) scope.

Education Requirements:

Bachelor’s degree in Marketing or equivalent professional experience required

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.