Director Marketing

Develop and execute brand planning and marketing mix elements for the Brand. Gather, analyze, and synthesize data in order to generate insights for the development of the vision and strategy for next 3-5 years. Advance current new items/projects from current positions to commercialization. Track in-market programs of recent new item launches for all U.S. product segments. Assess global new products and assess value / potential for U.S. expansion, including products made in Mexico for the Bimbo and Marinela brands. Lead work streams and collaborates with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc. Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution. Lead brand management team through critical thinking, strategic decision making, and personal growth development. Strategic Leadership: Translates market, consumer, and business insights into clear, multi-year brand and portfolio strategies that drive growth. Cross-Functional Leadership: Aligns diverse stakeholders (Sales, Finance, R&D, Operations) to deliver integrated business outcomes. Talent Development: Recruits, coaches, and develops strong marketing talent; builds a pipeline of future leaders. Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities Situational Adaptability - Adapts approach and attitude in real time, according to the changing demands of different solutions. Drives Engagement - Creates a climate where people are motivated to do their best to help the organization achieve its objectives. Ensures Accountability - Holds self and others accountable to meet commitments. Manages Complexity - Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Bachelor's Degree required. MBA Preferred. Fluency in the Spanish language is preferred, but not required A minimum of 10+ years' experience in related field (CPG, Baking, Brand Management, Innovation, Food Manufacturing). Experience managing multiple direct reports. Project management skills. Ability to lead cross-functional partners. Technical experience a plus (baking background). Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD fresh bakery category. Candidate must have strong communication skills.