Director of Club Fitting & Sales

Urban Golf Performance (UGP)
Irvine, CA (In-Person | Travel Required)

About Urban Golf Performance

Urban Golf Performance (UGP) is building the highest-end, most integrated golf performance company in the world.

We combine coaching, fitness, recovery, and club fitting under one roof to train everyday golfers like Tour-level athletes. With multiple locations and aggressive expansion plans, we are scaling quickly and looking for leaders who want to help build something meaningful.

This is not a maintenance role — this is a build and scale role.

The Opportunity

We are looking for a Director of Club Fitting & Sales to build, lead, and scale our entire club fitting and club sales division.

This person will be responsible for:

• Building a world-class fitting and sales system
• Driving $750K–$1M+ in club revenue per location
• Training and developing our team to confidently sell premium equipment
• Creating structure, consistency, and accountability across all locations

You will play a major role in shaping how UGP sells, delivers, and scales one of the most important revenue streams in the business.

Core Responsibilities

1. Build & Scale the Club Fitting Business

• Develop and implement a clear, repeatable fitting system across all locations
• Drive club sales performance across all departments (coaching, fitting, etc.)
• Establish best practices for:
• Fitting flow and experience
• Product recommendations
• Pricing and packaging strategy
• Ensure every location is positioned to hit $750K–$1M+ in club revenue annually

2. Sales System & Training

• Build a club sales playbook that integrates into the UGP client journey
• Train coaches and fitters on:
• How to present equipment confidently
• How to connect performance to product
• How to close club sales naturally within sessions
• Eventually expand into broader sales training across departments

3. Team Leadership & Hiring

• Recruit, hire, and develop dedicated club fitters at each location
• Oversee performance and accountability of all fitters
• Elevate the sales capability of every coach on staff
• Set clear expectations, KPIs, and performance standards

4. Demo Matrix & Equipment Management

• Own and maintain demo matrices across all locations
• Ensure setups are:
• Simple
• Organized
• Easy for coaches to use
• Continuously optimize equipment offerings based on performance and demand

5. Build Shop Collaboration

• Work directly with the build shop to ensure:
• Efficient turnaround times
• High-quality builds
• Clear communication between fitting and build teams
• Provide feedback and direction on systems and processes
• Maintain authority to improve or restructure operations if needed

6. Vendor & Manufacturer Relationships

• Build and manage relationships with key OEMs (Titleist, TaylorMade, Callaway, Ping, etc.)
• Ensure UGP is positioned as a premium partner within the industry
• Align product availability with business needs

KPIs & Success Metrics

This role is highly performance-driven. Success will be measured by:

• Club Revenue per Location: $750K–$1M+
• Attach Rate: % of clients purchasing clubs after assessments
• Revenue per Assessment
• Fitting Close Rate
• Gross Margin: 25–40%
• Build Turnaround Time
• System Adoption Across Locations

What We’re Looking For

Experience

• Proven experience in club fitting, golf equipment, or related industry
• Strong background in sales and revenue generation
• Experience building and scaling systems (not just maintaining them)
• Experience managing and developing a team

Profile

• Combination of:
• Golf industry knowledge
• High-level sales leadership
• Systems thinker who can turn chaos into structure
• Strong communicator who can train and influence others
• Competitive, driven, and comfortable being held accountable to numbers

Non-Negotiables

• Has built or significantly improved a system before
• Has managed people and driven performance
• Comfortable operating in a fast-paced, high-growth environment
• In-person presence required (no fully remote candidates)

Compensation

• Base Salary: $100,000 – $200,000
• Performance-Based Incentives: TBD (tied to revenue, KPIs, and growth)
• Long-term upside for the right candidate as the business scales

Work Environment

• Primarily based out of our corporate office (Irvine)
• Regular travel to:
• UGP University (El Segundo)
• Other UGP locations
• Out-of-state locations annually
• Hands-on, in-person leadership role

Why This Role Matters

This is one of the most important hires in the company.

Club fitting and equipment is a massive opportunity for UGP — but only if it’s done at a world-class level with structure, consistency, and strong leadership.

If you’re looking to:

• Build something from the ground up
• Have real ownership and impact
• Be part of scaling a premium brand

This is that opportunity.