Administrative Support Specialist - Communications

Under the general supervision of the Assistant Town Manager, the employee performs a unique combination of professional communications, public information, marketing, community engagement, and administrative support duties for the Town of Siler City. The position is responsible for developing, coordinating, and implementing internal and external communication strategies that promote transparency, civic engagement, employee engagement, and public awareness of Town programs, services, initiatives, and events.
In addition to communications responsibilities, this position serves as a key administrative resource to the Assistant Town Manager and provides professional administrative support to assigned departments, including Public Works, Buildings and Grounds, and Planning and Community Development. Responsibilities include assisting with departmental operations, preparing correspondence, reports, presentations, meeting materials, purchasing documents, and other administrative functions as needed.
The employee is responsible for planning and executing marketing and communications initiatives through a variety of media platforms, including print, digital, website, social media, and community outreach. This position requires creativity, sound judgment, and the ability to effectively communicate with elected officials, employees, residents, businesses, community organizations, and the media.
This position requires an individual who is equally comfortable producing professional communications and marketing materials as they are providing high-level administrative support. The employee must possess strong organizational, problem-solving, and time-management skills and be able to work independently with minimal supervision while balancing multiple priorities in a dynamic municipal environment. Considerable initiative, creativity, professionalism, and independent judgment are essential in developing, coordinating, and executing communication strategies, special projects, community events, and administrative assignments that support the Town's overall mission and strategic goals.
 
An employee in this class performs a unique combination of professional communications, marketing, public information, and administrative support functions requiring a high degree of organization, initiative, creativity, and independent judgment. The employee serves as a key resource to the Assistant Town Manager and assigned departments by balancing communications responsibilities with administrative support functions while adapting to changing organizational priorities and operational needs.
This position requires the ability to manage multiple projects simultaneously, transition seamlessly between communications and administrative assignments, and exercise sound judgment in a fast-paced municipal environment. The employee must possess exceptional organizational, problem-solving, and customer service skills and be capable of working independently with minimal supervision while maintaining a high level of professionalism, accuracy, and attention to detail.
The employee is expected to maintain the highest standards of ethical conduct, confidentiality, and integrity while exercising tact, diplomacy, and professionalism in interactions with elected officials, employees, residents, business owners, community organizations, vendors, the media, and the general public. The employee must demonstrate flexibility, responsiveness, and a strong sense of urgency in meeting deadlines, supporting departmental operations, and responding to changing priorities.
Work is performed in accordance with North Carolina General Statutes, Town ordinances, policies, procedures, and applicable federal and state laws and regulations. Performance is evaluated through observation, quality and timeliness of work, sound judgment, initiative, adherence to established policies and procedures, achievement of departmental and organizational goals, effective communication, customer service, collaboration, and annual performance evaluations.

• Develops and implements internal and external communications strategies that promote Town programs, services, initiatives, special events, and community engagement. 
• Researches, writes, designs, edits, and proofreads a variety of communications, including newsletters, brochures, presentations, reports, press releases, website content, social media, digital publications, and other marketing materials. 
• Creates professional graphics and publications utilizing Adobe Illustrator, Canva, and other graphic design software while maintaining the Town's branding and style standards. 
• Develops and maintains content for the Town's website, social media platforms, and other digital communication channels. 
• Produces photography, videos, and other multimedia content to support public information and marketing initiatives. 
• Coordinates, promotes, and assists with Town-sponsored events, employee engagement activities, public outreach, and community programs. 
• Researches, compiles, analyzes, and presents information in a variety of formats for the Assistant Town Manager and assigned departments; assists with special projects as assigned. 
• Provides professional administrative support to the Assistant Town Manager and assigned departments by preparing correspondence, reports, purchasing documents, presentations, meeting materials, and other administrative functions. 
• Maintains a consistent presence in the office by providing exceptional customer service, answering telephones, assisting visitors, and responding to requests from employees and the public.
• Establishes and maintains effective working relationships with elected officials, employees, residents, businesses, vendors, community organizations, media representatives, and other stakeholders through professionalism, tact, and excellent customer service. 
• Exercises independent judgment, initiative, creativity, and sound problem-solving skills while managing multiple assignments and adapting to changing priorities and deadlines. 
• Serves as staff liaison to assigned committees and boards and provides administrative support for meetings and special projects. 
• Serves as a backup to other administrative and professional staff as operational needs require. 
• Performs other related duties as assigned.

Required Education and Experience Qualifications

• Graduation from an accredited community college with an Associate's Degree in Business Administration, Office Administration, Communications, Marketing, Public Relations, Graphic Design, Public Administration, or a closely related field, and considerable experience in professional administrative support, communications, marketing, public information, or a related field; or an equivalent combination of education and experience. 
• Demonstrated experience providing executive or administrative support in a professional office environment, including preparing correspondence, reports, presentations, meeting materials, and special projects. 
• Demonstrated experience in communications, public relations, marketing, customer engagement, or public information. 
• Proficiency in Adobe Illustrator, Canva, Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint), and social media platforms, with the ability to develop professional print and digital communications. 
• Demonstrated experience creating content for websites, newsletters, social media, presentations, and other communication platforms. 
• Excellent written, verbal, and interpersonal communication skills, including strong editing and proofreading abilities. 
• Exceptional customer service skills with the ability to interact professionally with elected officials, employees, residents, businesses, vendors, and the general public. 
• Demonstrated ability to work independently, exercise sound judgment, solve problems, manage multiple priorities, and meet deadlines in a fast-paced environment. 
• Possession of a valid North Carolina Driver's License.

 Preferred Education and Experience Qualifications

• Bachelor's Degree in Communications, Marketing, Public Relations, Business Administration, Public Administration, Graphic Design, or a closely related field. 
• Previous experience working in municipal or other local government. 
• Previous experience in communications, public information, marketing, or community engagement. 
• Experience utilizing Adobe Creative Suite, including Adobe Illustrator, Canva, and website content management systems. 
• Experience with photography, videography, and multimedia content creation. 
• Experience coordinating community events, public outreach initiatives, or employee engagement programs. 
• Bilingual in both written and spoken English and Spanish is preferred

• All required licenses, certifications, and professional credentials shall be maintained throughout the course of employment. 
• Must successfully complete all required pre-employment screenings, including a criminal background investigation, reference verification, and any other screenings required by the Town. 
• Must maintain the ability to perform the essential functions of the position with or without reasonable accommodation.