(Senior) CRM Tech Manager (w/m/x/d)

## Join the ride!

Your mission is to make our user communication smarter, more automated, and

deeply personalized at scale. You take full ownership of our CRM infrastructure,

from transactional systems to AI-driven personalization, and constantly push the

boundaries of what is technically possible. You think in systems, not sends.

__In short__

You build our CRM backbone using Braze, SQL, and AI to build automated,

personalized experiences that scale

## Your Responsibility

• __Campaign Excellence:__ You have deep technical experience in Braze, going

well beyond campaign execution into its advanced technical capabilities. You

are the go-to person when it comes to getting more out of the platform.

• __Personalization at Scale:__ You move us away from manual segment-building

toward fully automated, individually relevant communication - leveraging

data, AI, and behavioral triggers.

• __AI & Automation:__ You actively integrate AI tools into CRM workflows to

increase efficiency, relevance, and personalization depth across all

touchpoints.

• __Transactional System Management:__ You own the technical maintenance,

monitoring, and optimization of our transactional systems to ensure critical

user communication is reliable and performant.

• __Scaling Experimentation:__ You design and run systematic A/B and multivariate

tests to optimize engagement and drive CLV - with a clear data-driven

framework behind every decision.

## Your Experience

• __Experience:__ 4+ years in CRM and Marketing Automation, ideally in a fast-

paced, app-based B2C environment.

• __Braze:__ Hands-on Braze expertise is a must - you are technically fluent in the

platform and know how to unlock its advanced capabilities beyond standard

usage.

• __SQL:__ You are comfortable writing SQL for data extraction, segmentation, and

analysis.

• __Technical Stack:__ Solid understanding of HTML/CSS and Liquid templating.
• __AI-Affinity:__ You have a proven track record of integrating AI tools into

marketing workflows to drive personalization and automation efficiency.

• __Data Mindset:__ You don't just build - you measure, iterate, and optimize based

on clear KPIs.

• __Communication:__ Fluent in English.

## Benefits

• __Mobility:__ Choose between monthly MILES credits or the Deutschlandticket.
• __Fitness:__ Enjoy a subsidized Urban Sports Club membership for your physical and mental well-being.
• __Discounts:__ Access 1,500+ providers for discounts on sneakers, theater visits, and more.
• __Home Office:__ Enjoy the flexibility of working from our office in Berlin and from home.
• __Retirement:__ Secure your financial future with our attractive pension plan.
• Growth: We prioritize personal development through knowledge sharing and training opportunities (with the support from our HR Team and the Team Leads).
• __Social Impact:__ We dedicate a portion of our revenue to support regional social projects, actively contributing to the well-being of society and the environment. #milescharity