Manager of Web and Digital Strategy

The purpose of this classification is to perform professional and technical work functions in the development, implementation, and management of the City's World Wide Web sites and internet/intranet applications.

The following duties are normal for this classification.  The omission of specific duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification.   Other duties may be required and assigned.  Specific duties listed may not be required for all positions within this classification, but are determined by the normal requirements for the particular position.

Maintains the City of Tuscaloosa’s home page, subdomains and related web sites; maintains related and directly surrounding layers of files; supports all web-related work and technical applications; provides support for the City’s intranet.

Ensures presentation of a consistent visual image on the City's web sites by promoting uniform fonts, formatting icons, images, layout techniques, and modularization; promotes proper use of language and stays abreast of developing standards; knows current web development standards as published by the World Wide Web Consortium (W3C); is familiar with standard web development languages such as HTML, XHTML, JavaScript and style sheets such as Cascading Style Sheets (CSS).

Maintains knowledge of WCAG and ADA standards and other privacy regulations, and general best practices for web content, with experience putting practices in place to meet these requirements.

Develops a strategic five-year plan and goals for Web and Digital Strategy. Prioritizes future web development needs.

Oversees and executes upon the content strategy and layout of new webpages in high-priority, high-visibility areas, determined collaboratively with Communications.

Ensures that City of Tuscaloosa brand standards are upheld and aligned across the City website.

Provides high-level page layout support, including building pages.

Determines and oversees the Web Developer’s assignments; supervises and evaluates assigned staff.

Forms strong, collaborative relationships with various stakeholders throughout the City.

Responsible for project management and the creation and redesign of pages, including managing the approval process with both departmental units and leadership.

Facilitates the testing and launch of new web pages with departments and provides status updates to leadership in the selected areas to ensure continued progress and successful completion of each project.

Performs regular reviews of the website at large to recommend priorities to the Director of Communications for future web content projects.

Performs additional duties and assists with special projects as assigned, which could include serving as a resource to address website accessibility concerns identified in the selected areas.

Partners with IT to provide UX assistance and insight for all front facing systems to ensure user experience standards are met.

Configures servers and sets communication parameters which ensure timely delivery of information; ensures servers and browsers are configured so that all City web sites are visible to the largest possible audience; configures network security so that publications are served only to the intended audience.

Promotes the City web site to appropriate internal and external audiences; establishes pointers from other relevant sites and web search sites; organizes informational training sessions and encourages promotion of the site through other departmental communications vehicles.

Organizes informational training sessions and encourages promotion of the site through other departmental communications vehicles.

Develops enterprise-wide web applications; maintains home page and directly surrounding layers of files; manages the evolution of the City's web sites, web related work, and technical applications; provides technical support for problem resolution.

Provides publisher and user support and coordinates training for publishers; represents the City on external working and advisory committees.  

Maintains a content review schedule to ensure website content is current and accurate.

Assists with development and delivery of presentations, including but not limited to; graphical design, presentation development, presentation rehearsal and review, setup and removal of projection and presentation equipment.

Assists with System Administration and ensures system security policies and processes are followed.

Maintains website GIS services delivery in cooperation with the GIS Manager. 

Maintains template and image archives and related records as required.

Assists with the creation of audio-visual assets for use on city website and other communications outlets.

Manages digital signage displays throughout city facilities. 

Answers the telephone; provides information, guidance and assistance; takes and relays messages and/or directs calls to appropriate personnel; returns calls.

Responds to questions, problems, and requests for information/assistance from employees, officials or other persons.

Collects and use user traffic data to make informed data driven decisions and communicate challenges and progress to departmental units and leadership. 

Communicates with supervisor, co-workers, users, departments, vendors, and outside agencies to discuss work in progress, exchange information, resolve problems, coordinate equipment needs, provide operational support, and project management.

Maintains knowledge of policies, procedures, and laws to provide on-line assistance and develop application functions for automated systems.

Maintains knowledge of operating systems and platforms and software programs to operate a computer in an efficient and effective manner.

Maintains an awareness of new products, trends, and advances in the profession; reads professional literature; attends workshops, conferences, and training sessions.

Performs 24-hour on-call service as required.

Operates a motor vehicle to conduct work activities.

Copies and distributes correspondence, memoranda, and reports.

Recommends policies and procedures that guide and support the provision of quality services by the department.

Incorporates continuous quality improvement principles in day -to -day activities.

Must accomplish the essential functions of the job, with or without reasonable accommodations, in a timely manner.

Must meet regular attendance requirements.

Must be able to maintain good interpersonal relationships with staff, co-workers, managers and citizens.

Performs other related duties as required.

High school diploma or GED required; bachelor’s or associate’s degree or technical/vocational school diploma in computer science, information systems, or related field preferred; three years of experience in web design, web development, web programming, web implementation, web administration, web maintenance, or a related field, or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.  Supervisory experience preferred.  Must possess and maintain a valid driver's license.

The following requirements are normal for this classification.  Specific requirements may not apply to all positions within this classification, but are determined by the normal requirements for the particular position.

PHYSICAL REQUIREMENTS:  Must be able to operate a variety of equipment, machinery and tools, which may include a personal computer, terminal, terminal server, printer, tape/disk drives, uninterruptible power source, optical disk reader, scanner, modem, plotter, copy machine, facsimile machine, calculator, telephone, etc.   Physical demand requirements are at levels of those for light work.

DATA COMPREHENSION:  Requires the ability to compare and/or judge the readily observable functional, structural, or compositional characteristics (whether similar to or divergent from obvious standards) of data, people, or things which may include forms, reports, logs, maps, drawings, flow charts, technical manuals, operational manuals, procedural manuals, and reference materials.

INTERPERSONAL COMMUNICATION:  Requires the ability to speak with and/or signal people to convey or exchange technical information, including giving/receiving assignments and/or directions to/from co-workers, assistants, managers, or supervisors as well as communicating with the general public.

LANGUAGE ABILITY:  Requires ability to read a variety of technical documentation, directions, instructions, and methods and procedures.  Requires the ability to write job related documentation and reports with proper format, punctuation, spelling and grammar, using all parts of speech.  Requires the ability to speak with and before others with poise, voice control, and confidence using correct English and well-modulated voice.

INTELLIGENCE:  Requires the ability to learn, understand, and apply relatively complex web development principles and techniques, to understand departmental policies and procedures, to make independent judgments in absence of supervision, and to acquire and be able to expound on knowledge of topics related to primary occupation.

VERBAL APTITUDE:  Requires the ability to record and deliver information, to explain procedures, and to follow verbal and written instructions.

NUMERICAL APTITUDE:  Requires the ability to add and subtract, multiply and divide, calculate decimals and percentages, determine time and weight, perform college level algebra and geometry, and perform statistical calculations.

FORM/SPATIAL APTITUDE:  Requires the ability to visually inspect items for proper length, width, and shape using job related equipment.

MOTOR COORDINATION:  Requires the ability to coordinate hands and eyes in using job related equipment.

MANUAL DEXTERITY:  Requires the ability to handle a variety of items, computer equipment, control knobs, switches, etc.  Must have the ability to use one hand for twisting motion or turning motion while coordinating other hand with different activities.  Must have minimal levels of eye/hand/foot coordination.

COLOR DIFFERENTIATION:  May require the ability to discern color.

INTERPERSONAL TEMPERAMENT:  Requires the ability to deal with and relate to people beyond giving and receiving instructions.  Must be able to adapt to and perform under moderate stress when confronted with an emergency.

PHYSICAL COMMUNICATION:  Requires require the ability to talk, express, or exchange ideas by means of spoken words and/or hear and perceive nature of sounds by ear.