Web Product Manager

Hey, I’m Avery, the CEO of Modash.

We’re working to help every creator earn a living. Nearly 3,000 brands around the world use Modash to discover, partner with and pay creators: from finding the right people to managing relationships, measuring campaigns and running affiliate programs.

I’m looking for a Web Product Manager to own the direction of our website and help more of the people who find Modash become customers.

Background & reason for hiring

Our website brings in millions of organic visitors each year. We have a strong foundation in SEO and content, talented people across design, marketing and engineering, and no shortage of ideas for what the website could do better.

But traffic alone isn’t enough. Today, that means:

• Visitors arrive, but not enough of the right ones understand Modash and take the next step, whether that’s signing up or booking a demo.
• Requests come from across the company, from both Platform and API, and nobody owns the call on what matters most for the website as a whole.
• Without one owner, it’s hard for the team to prioritize and move as fast as it should.

The website serves our Platform, our API and teams across Modash. Product Marketing, Brand Marketing, SEO/AEO, Design and Engineering all contribute to it. I’m looking for someone who can treat the website like a product: build a vision for it, make choices based on evidence, and help a team turn those choices into results. This isn’t a job for someone who wants to manage a queue of requests without challenging them.

Scope of the role & some examples

Example 1: Giving the website a clear direction

• Developing a vision and roadmap for web that supports both the Platform and API
• Sitting with Platform and API stakeholders who both need website changes, understanding the business case for each, and deciding what the team should do first
• Being clear about what waits or doesn’t get done, so people across Modash understand what the web team is working on and why

Example 2: Turning more of our traffic into customers

• Looking at a high-traffic page that isn’t generating enough signups, working out why, and agreeing on an improvement with design and engineering
• Working with Product Marketing on a page that makes a part of Modash easier to understand, then checking whether the change made a difference
• Running experiments where useful and measuring the impact on signups, demo bookings and the quality of the customers we attract
• Protecting the organic foundation that brings people to Modash in the first place

Example 3: Leading the people and work behind the website

• Giving designers context and feedback on a problem without prescribing their solution, and trusting their expertise
• Bringing marketing, product and engineering together to take work from an unclear problem through design, launch and learning
• Reviewing how a page moves from brief to launch and fixing the parts of the process that slow people down
• Working with technical partners on measurement and site quality, so we can move quickly without losing what makes the website effective

You won’t be writing every line of code or designing every page. But you’ll need to get close enough to the work to make good decisions and help the team move.

Team structure

You’ll work closely with designers and the people building the site, and partner with stakeholders across Product Marketing, Brand Marketing, SEO/AEO, Design and Engineering.