- Location
- Headquarters, Winston Salem, NC, United States of America · 6125 - New York, NY · 6116 - Chicago, IL · 9125 - Cincinnati, OH · 4355 - Grand Prairie, TX (RX WHS) · 9110 - Boston, MA (Cambridge) · 9120 - Rogers, AR
- Type
- Full-time
- Department
- Marketing
- Seniority
- Lead
- Experience
- 8+ years
- Source
- Workday
Description
This role owns strategic account planning, leads insight-driven strategic narratives, and ensures cross-functional alignment on long-term client growth strategies. CSLs collaborate closely with Sales, Client Success Managers (CSMs), Activation Managers (AMs), Product, Analytics, Martech Business Strategy, and other strategic partners to ensure that execution ties cohesively to an overarching client roadmap and value framework.
Primary Accountabilities:
Strategic Leadership & Thought Partnership (50%)
- Serve as the primary strategic partner for senior client stakeholders, driving long-term vision, planning, and category-level insights that deliver business value.
- Develop and own strategic account plans, guiding cross-functional teams around shared objectives, ensuring consistent alignment between client goals, Inmar capabilities, and long-term growth strategies.
- Lead development of strategic narratives that connect client challenges, brand goals, shopper behavior, and Inmar solutions into compelling value frameworks.
- Develop audience targeting strategies, leveraging Inmar data and predictive intelligence, consumer research, and trend analyses.
- Translate category, brand, and industry insights into actionable recommendations for internal teams and clients.
- Partner with Sales to influence client adoption of new solutions, strategic frameworks, and multi-year investment strategies.
- Lead strategic components of client quarterly business reviews (QBRs), annual planning sessions, senior-level presentations, and cross-functional strategic sessions.
- Identify new whitespace opportunities and forward-looking strategic paths for client growth.
Cross Functional Influence & Strategic Oversight (30%)
- Provide strategic oversight to CSMs, ensuring tactical execution aligns with the broader strategy and client objectives.
- Serve as the internal strategic steering partner, ensuring all teams (e.g. CSMs, Analytics, Product) are aligned on long-term priorities.
- Support CSMs in translating client strategy into executable plans, ensuring clarity of objectives and intended outcomes.
- Partner with the organization’s strategic teams (Martech Business Strategy, etc.) to ensure frameworks and client strategies remain future-forward.
- Identify risks or misalignments early; provide direction to keep client activity on-strategy and value-driven.
Client Relationship Development (20%)
- Develop and maintain trusted advisor-level relationships with senior client stakeholders.
- Influence client decision-making through data-backed storytelling and insightful recommendations.
- Drive strategic discussions beyond performance reporting into future-focused opportunities.
- Strengthen client trust through proactive communication, strategic foresight, and consistent delivery of value.
- Partner with Sales and CSMs to support renewal, expansion, and client growth initiatives.
Required Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field.
- 8-10+ years of experience in client-facing roles such as strategy, category management, brand marketing, media planning, insights/analytics, shopper marketing, or digital activation
- Demonstrated ability to lead senior-level client conversations and build strong executive presence.
- Deep expertise in data interpretation, national brand and shopper marketing activation, insights development and storytelling.
- Experience partnering cross-functionally to drive aligned outcomes across execution teams.
- Exceptional communication, presentation, and storytelling skills.
- Experience in CPG, Retail Media, Shopper Marketing, Media, or Incentives preferred.
- Proficiency with Salesforce, Google Suite, Monday.com, Microsoft Office; familiarity with data sources and visualization tools preferred.
- Ability to travel up to 20%.
At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages.
Eligible associates have access to:
Medical, Dental, and Vision insurance
Basic and Supplemental Life Insurance options
401(k) retirement plans with company match
Health Spending Accounts (HSA/FSA)
We also offer:
Flexible time off and 11 paid holidays
Family-building benefits, including Maternity, Adoption, and Parental Leave
Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning
Wellness and Mental Health counseling services
Concierge and work/life support resources
Adoption Assistance Reimbursement
Perks and discount programs
Please note that eligibility for some benefits may depend on your job classification and length of employment. Benefits are subject to change and may be governed by specific plan or program terms.
At Inmar, compensation reflects our belief in integrity, transparency, and the value of individual contributions. The hiring range for this position is:
101,145.38 - 168,575.63 USD AnnualThe final offer may vary based on factors such as geographic location, job-related skills, education, certifications, work experience, and other relevant considerations.
Depending on the job level and role, it may include:
Annual discretionary bonuses through our Core Company Performance Bonus Plan
Equity grants, sign-on bonuses, and other tailored incentive opportunities
Additional discretionary compensation, such as:
Growing Revenue Incentives
Corporate or VIP Bonuses
Deferred compensation opportunities
The actual annualized salary offered at the time of hire will be communicated in the candidate’s offer letter. We remain committed to fairness and transparency across all locations. Where required, including for remote-eligible roles, local pay ranges are disclosed in accordance with applicable laws and regulations.
We are an Equal Opportunity Employer, including disability/vets.
Recruitment Fraud Notice: Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in our full notice.
This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.