Job Description:

Head of Intermediary Distribution - Hong Kong

Competitive Salary, Bonus & Benefits
Hong Kong
Permanent role – 38.75 hours per week
 

Closing Date – 14th August 2026

We make health happen

At Bupa, our purpose is simple: helping people live longer, healthier, happier lives and making a better world. Based in our Hong Kong office, you will lead our intermediary distribution business, helping more customers access international health insurance solutions.

This senior leadership role sits within the Bupa Global Asia Executive Team and offers the opportunity to influence growth across Hong Kong and wider Asian markets.

Key Responsibilities

• Lead the intermediary distribution strategy across corporate, SME and individual customer segments.

• Drive new market growth across the Asian health insurance market.

• Build strong broker relationships to drive growth and customer outcomes.

• Lead new business and account management teams.

• Deliver sales, retention and renewal targets.

• Partner with pricing, underwriting and business teams to achieve profitable growth.

• Contribute to strategic planning as a member of the Asia Executive Team.

• Lead, coach and develop a team of around 15 colleagues.

What We're Looking For

• Excellent track record of sales delivery within the Asian insurance market

• Proven ability to deliver new market entry and develop cross-border relationships

• Managing broker or intermediary relationships – essential

• Strong negotiation skills and commercial acumen

• Great leadership skills, ability to inspire and manage dynamic sales team

• Strategic mindset and gravitas to engage with Executive level stakeholders.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• Management Bonus Scheme

• Pension (contributory)

• Private Health Insurance

• Life Insurance

• Flexible working

• Long Service Awards

• Employee Assistance Programme

Why Bupa

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:

Full time

Job Area:

Business Development

Locations:

The Quayside