Senior Sales Manager, EMA India

Overview

Bruker is enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Bruker’s high-performance scientific instruments and high-value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity and customer success in life science molecular research, in applied and pharma applications, in microscopy and nanoanalysis, and in industrial applications, as well as in cell biology, preclinical imaging, clinical phenomics and proteomics research and clinical microbiology.Today, worldwide more than +11000 employees are working on this permanent challenge at over 90 locations on all continents. Bruker continues to build upon its extensive range of products and solutions, its broad base of installed systems and a strong reputation among its customers. Being one of the world's leading analytical instrumentation companies, Bruker is strongly committed to further fully meet its customers’ needs as well as to continue to develop state-of-the-art technologies and innovative solutions for today's analytical questions.

The Opportunity

Bruker India Scientific Pvt. Ltd. is seeking a dynamic, driven, and results-oriented Senior Sales Manager, EMA India to lead the sales for its Electron Microscope Analyser (EMA), Micro-XRF (XMA), and 3D X-Ray Microscopy (XRM) product portfolios across India.

The primary focus of this role will be on the EMA product line including EDS (Energy Dispersive Spectroscopy) and EBSD (Electron Backscatter Diffraction) detectors where the successful candidate will play a pivotal role in growing Bruker's market share across academia, industry, and research segments in India.

The role will involve driving sales targets, expanding market presence, engaging with Scanning Electron Microscope (SEM) and Transmission Electron Microscope (TEM) OEM partners, managing channel and distribution partners, and building lasting relationships with key decision-makers across academic institutions (IITs, NITs, IISc, IISERs, CSIR labs), metals, pharmaceuticals, energy storage, semiconductor, geology, and research organizations.

Location: Mumbai, India (with Pan-India travel responsibilities)

Reporting to: Director - Sales & Service (AXS Division, India)

Role Type: Full-time, permanent

Responsibilities

Sales & Business Development

• Drive and achieve the annual and quarterly sales targets across EMA, XMA, and XRM product lines, in alignment with the AXS Division business plan.
• Identify, qualify, and close business opportunities across academia, research institutions, metals, pharmaceuticals, energy storage, semiconductor, and geology segments.
• Generating and converting leads through direct customer engagement, proactive outbound activity, and targeted account development.
• Build a strong prospect pipeline through consistent field engagement, technical positioning, and value-based selling.

EMA Product Focus: SEM/TEM OEM & Channel Partner Engagement

• Position Bruker EMA detectors - EDS, EBSD, and Micro-XRF as the preferred analytical solution for SEM/TEM systems being sold or installed in India.
• Engage proactively with SEM/TEM OEM sales teams and distributors to ensure Bruker detectors are recommended and included at the point of SEM/TEM sale.
• Drive joint customer visits, joint tender participation, and co-marketing initiatives with SEM/TEM OEM partners.

Sales Funnel & CRM Management

• Manage and maintain the sales pipeline through Salesforce (SFDC) ensuring timely opportunity updates, accurate forecasting, disciplined new order booking (NOB) reporting, and end-to-end opportunity tracking.
• Maintain disciplined funnel management to ensure strong conversion rates and healthy pipeline coverage (minimum 3× coverage ratio against quarterly targets).
• Provide accurate monthly, quarterly, and annual forecasts to senior management, supported by opportunity-level detail.

Customer & Market Engagement

• Conduct market-development activities including customer presentations, product demonstrations, application workshops, and technology roadshows.
• Represent Bruker at scientific conferences, seminars, trade fairs, and industry forums ,including EMSI, ISCA, IIM, IUMRS, and other relevant national and regional events.
• Build long-term relationships with Key Opinion Leaders (KOLs), scientists, principal investigators, procurement heads, and decision-makers across academia, industry, and government research organisations.
• Develop influential customer references and reference-site program to strengthen Bruker's positioning in the Indian market.

Cross-Functional Collaboration

• Work closely with application specialists, service engineers, marketing, and back-office teams to deliver seamless customer experience.
• Coordinate with the Bruker Berlin Application Team for advanced technical support, demonstrations, and reference-site validations.
• Provide structured feedback on Indian market trends, competitive intelligence, customer requirements, and product enhancement opportunities to support strategic planning at global and regional levels.

 

Qualifications

Educational Background

• Bachelor's or master’s degree in physics, Materials Science, Metallurgy, Chemistry, or a related scientific/engineering discipline. A doctorate is a plus but not essential.

Professional Experience

• 7+ years of relevant sales experience in scientific instrumentation, preferably in X-ray analytical instruments, electron microscopy, or nano-analysis solutions.
• Demonstrated experience selling to academic and research institutions (IITs, NITs, IISc, IISERs, CSIR labs, DRDO, DAE) as well as industrial customers in metals, pharmaceuticals, semiconductor, and energy storage sectors.
• Prior experience working with or alongside SEM/TEM OEMs, distributors, or channel partners is a strong advantage.
• Proven track record of consistently meeting and exceeding sales quotas, with the ability to independently generate, qualify, and close opportunities.

Technical Aptitude & Learning Agility

• Strong willingness and ability to learn and master the technical aspects of EMA, XMA, and XRM product portfolios including EDS, EBSD, Micro-XRF (XTrace 2), and 3D X-ray microscopy (SkyScan).

Personal Attributes & Skills

• Self-motivated, proactive, and results-driven with a strong sense of ownership and accountability.
• Excellent communication and presentation skills in English and Hindi; knowledge of any additional Indian regional language is desirable.
• Strong analytical, negotiation, and consultative selling skills.
• Highly organised with attention to detail, capable of managing multiple opportunities, tenders, and stakeholders simultaneously.
• A team player who works effectively across functions ,sales, applications, service, marketing, and back office.
• Professional, empathetic, and customer-oriented approach when engaging with customers and internal stakeholders.
• Proven ability to work with CRM platforms Salesforce (SFDC) experience is strongly preferred.

Travel Requirement

• Willingness and ability to travel extensively across Pan-India: approximately 60–70% of working time.

Why Join Bruker?

• Opportunity to represent world-leading, technologically differentiated scientific instrumentation in a fast-growing Indian market.
• Work with a global team of scientists, engineers, and business leaders committed to innovation and customer success.
• Structured onboarding and training including product training with the Bruker Application Team in Berlin.
• Competitive compensation, performance-linked incentives, and comprehensive benefits.
• A collaborative, empowering work culture that values initiative, learning, and long-term career growth.

Bruker is an equal-opportunity employer. We evaluate qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.