Staff Specialist Campaign Data Strategist (f/m/div)

#WeAreIn for jobs that impact

everyone’s life. Behind every success, there is a plan: your strategic thinking, creative skills, and ability to communicate with others will drive innovation and turn ideas into impact.  As a Staff Specialist Campaign Data Strategist on our Corporate team, you’ll play a vital part in building the frameworks, relationships, and processes that keep Infineon’s Business thriving.  Are you in? Your role Key responsibilities in your new role You will be the strategic owner of campaign analytics across

Infineon's global marketing ecosystem. Working at the intersection of data and

business strategy, you'll define how we measure, report, and optimize campaign

performance, empowering teams across divisions to make data-driven decisions

that drive growth and innovation. Own and govern the Campaign Analytics measurement, tracking, and reporting strategy across channels, journeys, and divisions Serve as the Business Owner for Campaign Analytics reporting products and dashboards , translating business needs into clear analytics and reporting requirements Partner with divisional stakeholders , campaign teams, analytics partners, and Data Products teams  to prioritize reporting enhancements and shape the campaign analytics roadmap Define and maintain campaign KPI frameworks, funnel definitions, attribution methodologies, and reporting standards . Lead stakeholder intake, business validation, and enablement efforts, including documentation and training , to ensure reporting solutions deliver measurable business value Drive campaign data quality, reporting governance, user acceptance testing , and stakeholder confidence in campaign performance data Analyze campaign performance and funnel conversion trends to identify optimization opportunities and support strategic decision making Own the strategy and roadmap for integrating AI-enabled analytics capabilities into campaign measurement, reporting, and optimization practices, partnering with Data, Analytics, and Technology teams to drive adoption and business value Your profile Qualifications and skills to help you succeed  You are able to bridge

business strategy, analytics, and technology teams within complex matrix

organizations, using strong stakeholder management, communication, and

influencing skills to align priorities and drive outcomes. Highly analytical

and structured, you are comfortable establishing governance models, standards,

and scalable processes that support consistent and effective execution. A d egree in Marketing, Business, Data Analytics, Economics, Information Systems , or a related field Around  5 years of experience  in marketing analytics, campaign measurement, reporting strategy, business intelligence, or data strategy Strong  understanding of B2B demand generation, lifecycle marketing, campaign attribution, and sales funnel management Experience defining KPIs, reporting frameworks, business requirements, and measurement methodologies Experience with  Tableau, Power BI , or similar reporting and analytics platforms Demonstrated ability to evaluate emerging analytics, automation, and AI capabilities and translate them into scalable business requirements, processes, governance models, and adoption strategies Fluency in English (mandatory) Please send us your CV in English. #WeAreIn for driving decarbonization and digitalization. As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener. Are you in? We are on a journey to create the best Infineon for everyone. We strive to create the best Infineon for everyone by embracing diversity and inclusion. We welcome applicants for who they are and offer a workplace built on trust, openness, respect and equal opportunity.  Our hiring decisions are based on skills and experience. Even if you don’t meet every requirement, we encourage you to apply. Please let your recruiter know if you need any accommodations during the interview process. Learn more about our various contact channels and about Diversity & Inclusion at Infineon. Rita Costa, LinkedIn